The online marketplace is fast growing, as the consumer can have products delivered straight to their home, choosing it right from the comfort of their living room chair from any online business.
Essentially, the easier it becomes for the consumer to click and order, the harder it becomes for the seller to revamp its business and add a website for shopping alongside their brick-and-mortar store. So many have failed to keep their heads above water, such as video rental stores (i.e.; Blockbuster) and bookstores (Borders, Barnes and Noble) have also lost stores. There are quite a few enhancements you can give your online merchandising site to open up new pathways from which your consumer base and profit can grow.
- Imagery. People always have and always will judge the book by its cover. You need eye-catching, quality photos of the products you offer. Shiny, fancy; this is what tells consumers that you take pride in your stock and you may be worth their time.
- Group Your Items Accordingly. Shoppers want some level of organization, so they can quickly click on the department, for example, scroll down to what they need, and buy. A customer will just as soon click off of your site than spend half an hour looking for the item they want. Patience does not exist in the technological world. Make sure that you give adequate descriptions of each item as well.
- Straightforward Browsing. Design your website so that it is easy to use, and not confusing for the consumer. Once again, technology has destroyed the concept of patience. Shoppers will want to find what they are looking for quickly, as well as have a search bar, or help at hand if needed. Consumers want to find a product as close to now as possible.
- Offer Help Whenever, Wherever. Consumers want the best help as soon as they can get it, so if your customer service is top notch, you can guarantee a large, loyal consumer base. What customers often remember most about a business is was the staff helpful, polite, and available when needed? The way you want to answer this question is to have customer service reps that are kind, ready and willing to assist all day every day, and persistent in solving the issue.
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