How to Perfect Instagram Marketing

Instagram started on 6th?Oct 2010, and just like any social media platform, it has gone through the life cycle of launch, growth and now it is on the monetization stage. When it started, it was easy to gain followers since Instagram was helping with giving the accounts more exposure, but now it is very competitive and Instagram only gives exposure to few selected individuals. It is not easy to become one of the “chosen ones” who receive the exposure, but don’t fret, because in today’s piece I will share with you insider tips on how to become a “chosen one”.

To be the “chosen one” you need to align with Instagram goals, which is to keep users on the platform longer. You do this by creating content for your business that no one has seen before. A lot of businesses only post their brand photos with everything looking perfect, the trick is to add the human element, and as we all know, we are not perfect but don’t go on posting substandard content too.

Making content for Instagram requires you to set a dedicated time to plan and shoot your content, be patient don’t rush it. Making selfish content that promotes your own agenda can only get you so far, you also need content that addresses the needs of your audience and provide value to their lives. This is why social media personalities like Khabi Lame are breaking the airwaves, cause their content is selfless and adds value to the viewers.

The main reason why your content is not doing well or simply just having minimum impact in Instagram is because of the following possible reasons; it does not resonate with your ideal follower; your design is bad or you are behind what everyone else is doing in your niche.

Before creating a new content, I want you to take a look at your existing Instagram content and ask yourself these five questions:

1. How can you make it more engaging?
2. How can you add more personality or more of your brand to it?
3. How can you make it look better visually?
4. How can you add more value to it?
5. How can you edit it better?
6. How can you get more creative with it?

These questions will guide you to making better content for your niche / followers. Another way to look at ways of improving your content is by looking at the fastest growing accounts in your niche and set goals to do better or improve your content towards that level.

Consistency is key in any marketing strategy and this is no different. To ensure consistency, you should use a scheduling tool like Planoly which will automatically post your content at your specified date and time.

Those are the simple steps which will ensure that you get sales in Instagram and even monetize your account. Happy Selling!!