How to Perfect Facebook Marketing

The world is a global village connecting people all over the world through the social media. Looking at it through the business’ lens, this is a pool of potential customers that if well explored have the potential to transform a business. As soon as the entrepreneur masters the skill of social media marketing, it will not be a matter of if but simply when your business will go viral. In today’s piece we focus on Facebook marketing strategies.

It is important to appreciate that Facebook is just a platform but the content is magic. With millions of people on the platform it is important to identify a particular niche and provide great content that is useful and entertaining for them, you cannot afford to be jack of all trades, which will simply make you, a master of none. Regardless of how seductive it may sound to always produce content that point people to buying from you and increasing your sales, with time it becomes monotonous and your audience get bored. The content you are producing should be centered around driving engagement traffic to your business, the ones that spark conversations.

The latest trend is that people are drawn to short video clips, especially the young generations. That is evident with Tik Tok’s increasing popularity and introduction of Instagram reels. However, if you are producing content inform of videos, you only have about 8 secs to capture someone’s attention. It is also important to focus your videos on creating brand awareness and not product sales, this is a gateway for you to reach new audience.

Creating content continuously is expensive and time consuming, without a doubt. To ensure consistency, you could share curated content from top reputable sources within the industry to supplement your content and contribute to consistency (Include the link of the newsletter of curated content). You could also repurpose and share your top performing content; the results are always impressive if you are consistent. If you missed the piece on content creation and curation, it is advised to go back and check it out (Add link here)

It is possible to sometimes come short of the content to post and that is when you need the services of?Facebook pages to watch. Here you will get a chance to see what your competitors in the same industry are doing. You could also create a Facebook group not for driving sales but for value, education and usefulness to members, that will keep them hooked and won’t wonder off.

The business pages that you create in Facebook need to be engaging, sometimes you won’t be there to do that, that’s why you need bots like?Chatbots, Manychats, Chatfuel and Botsify,?this will ensure instant reply and your audience will get the feeling that you are always present, ready to serve them.

That is just in a nutshell how to use social media services to prosper your business, if you need an insider of how majority of business are doing it, the full report is at?https://myniusline.com/how-businesses-are-communicating-during-the-pandemic/).

Happy Marketing!!