How people are tapping into Reddit’s community to supercharge their health and wellness resolutions

How people are tapping into Reddit’s community to supercharge their health and wellness resolutions

It’s that time of year where people commit to making healthy changes for the year ahead. Instead of solely focusing on physical fitness this year, many individuals are placing a greater emphasis on their mental fitness. And for good reason, people are more stressed than ever. With the increased demands of work, family and social obligations, the need to exercise one's brain has become increasingly important. Additionally, the pandemic brought a lot of uncertainty, economic pressure, and a lack of social interactions, leading to the increase in mental health concerns.


In fact, 72% of Americans are actively concerned about their mental health. ?In recent years, there has been a growing movement to destigmatize mental health issues making it more socially acceptable for people to talk about their struggles and seek help. This increased awareness has led to more resources being made available online, however the overload of information can be overwhelming. Instead of trying to absorb all of the information available, people may focus on their specific needs, and seek out information that is relevant to them. This is where Reddit comes into play; removing the complexity and confusion and connecting individuals looking for knowledge and support. In an age where social media use is understood to have a negative impact on mental health, Reddit stands out as a platform that has a positive impact on users’ mental well-being.


Reddit has over 100k+ active communities ranging from every hobby, topic and interest–there’s literally a home for everyone! People come to Reddit to discuss an array of different topics, and that goes for health and wellness too. There are over 1,000 communities dedicated specifically to health and wellness conversations. And, unlike other social media platforms that are more closely tied to your real identity, Reddit is built around anonymity. This gives community members the confidence to open up and share their experiences, goals and triumphs without feeling judged. Through this casual exchange, Reddit becomes a place for comprehensive education that users may not feel comfortable sharing elsewhere.


The platform is designed to foster a two-way exchange of information, where users can come to be informed and also contribute their own knowledge and experiences. This is particularly evident in the growing conversations on wellness-related subreddits, such as? r/fasting, r/getmotivated , r/keto , r/loseit ,r/mindfulness , and r/yoga , where individuals come together to discuss and support each other in achieving their personal goals and resolutions. The sense of community and accountability within these groups is one of the key factors that makes Reddit a valuable resource for individuals looking to improve their wellness and stay on track in meeting their resolutions. Check out our curated feed to get a glimpse into the dynamic discussions surrounding health and wellness within our communities.



Since the conversations on Reddit are often very authentic and transparent, users are often more motivated and engaged as they work towards their health and wellness resolutions. So much so, 73% of users believe Reddit provides the most informed and realest perspectives on products and brands2. Similarly, users are more likely to trust a brand that participates on Reddit than brands they see advertising on other platforms. This presents a unique opportunity for brands to establish trust and credibility with their audience as they search for valuable resources to support their health and wellness goals. In fact, 60% of Redditors welcome brands who provide interesting information that is relevant to them3.


Helpful tips for brands to establish a presence and make an impact on Reddit:


Understand your audience: it's important for brands to take the time to understand the culture and norms of the Reddit community. This includes understanding the language, tone, and expectations of the users, as well as the specific communities that are relevant to your brand's industry and audience.


Build credibility: Reddit provides a valuable opportunity for brands to establish credibility and trust by actively participating in conversations across various subreddits. By engaging with users, brands can demonstrate their commitment to the community and establish themselves as a credible source of information and support for users working towards their health and wellness goals.


Authenticity is key: Reddit users value authenticity and transparency, so it’s essential brands are genuine and honest in their interactions. This means focusing on providing valuable information and resources to the community.


Enhance your targeting: Reach your audience based on who they are and what they care about most. Reddit provides a variety of targeting strategies to ensure you are reaching those that matter to you.


Reddit’s strong sense of community can be especially helpful for people who are feeling alone in their health and wellness journey. Knowing there are others looking to achieve similar goals can provide a sense of understanding and belonging. Overall, the combination of emotional and informational support can be a powerful tool in helping individuals stay motivated and on track with their goals.


Discover how you can unlock the power of Reddit and tap into our passionate and engaged audiences: Learn more now?

Thanks for sharing Laura! The curated feed is fantastic.

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Alex D.

Professional Candy & Cookie Meme Analyst ?

1 年

Great write-up. Not mentioned, but would highly recommend r/NonZeroDay to stay committed to your new years goals.

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R/keto and r/getmotivated have been very helpful resources for me. Thanks for sharing how Reddit can serve as a place for support, encouragement, and group accountability.

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