How Pandemic Has Transformed the Mobile Commerce Industry?

We all know that the world changed dramatically in 2020 after the pandemic. But here, we will discuss how the pandemic changed the?Mobile Commerce industry. Across the globe, B2B and B2C customers made a dramatic shift to online shopping in 2020. More than one-third of retailers now sell their products online, and the digital sales enhanced by 42% compared to the previous year.

The Pace of Modification:

Online shopping has been increasing rapidly for many years, but the pandemic accelerated the pace at a dramatic level. In 2020, the number of eCommerce users enhanced by 9.5%, and the trend will continue in 2021. Businesses launched new online stores, tested new strategies, and adopted new technologies. It is also a steep training curve, as companies learn what their customers are looking for from their online shopping experience.

Speed Is the Key:

With online shopping getting popular, speed is now more important than ever before. As consumers spend more time searching and purchasing products online, their patience with the slow-loading pages is almost non-existent. A potential customer can abandon your site if it is slow and might never return.

For this, Google now emphasizes more on page load times as part of the overall user experience. The aim for a page load time is under half a second for Google itself. So, for an M-commerce app, you can’t ignore the aspect of site performance.?

Mobile Shopping:

Mobile shopping has increased these years, and potential customers are buying more than ever through mobile devices. More than half of the online sales are made using mobile phones. eCommerce business owners must ensure that their mobile experience is better than even the desktop in terms of design, product information, functionality, and speed to keep up with this trend.?

Mobile-first technologies like PWAs (Progressive Web Apps) can be the solution for enhancing the conversion rates, and they can be the future of M-Commerce as well. Xavor Corporation can help you create a high-performing M-commerce app to grow your business.?

Payment Options:

Businesses and consumers are more concerned now about the protection of their personal information, especially payment details. Fraud protection and online payment security are quite high on the priority list of people. As there is an increase in online transactions because of online shopping, banks need to respond quickly to the new payment methods.

If you offer flexible payment options with greater choice, you will get more shoppers and business buyers. These choices might include paying later, easy payment in installments, and buying now. Low-interest credit and zero-interest financing can also provide convenience to your customers to purchase products from you.?

B2B Businesses Adoption:

Some B2B businesses have been slow in adopting eCommerce as a part of their business strategy. During the pandemic, they only relied on digital channels for sales. Now, almost 9 out of the ten digital media are part of their plans. They are considering providing new and more flexible models for selling their products like automatic reordering and subscription-based services.?

Growth of D2C Selling and Drop-Shipping:

The post-pandemic business landscape is challenging for B2B sellers and manufacturers who rely on distributors, retailers, and wholesalers. If your brand already owns a B2B eCommerce site, you can sell directly to your end-users. However, you’ll have to review your internal processes to offer exceptional customer satisfaction and empower your customer services team. Some businesses are creating their D2C (Direct-to-Consumer) websites for catering customers’ needs.

As an alternative, some manufacturers offer a drop-shipping service for fulfilling orders placed on retailers’ websites. It is a win-win game for both. Retailers can sell products online; they won’t have to hold stock, and manufacturers can benefit from retail brands and channels to reach consumers. If you want a successful strategy, you need to use your eCommerce portal for managing relationships with drop-shipping partners and get an accurate view of your inventory.?

Personalization:

With the increase in online competition, personalization is becoming a crucial point of differentiation. Shoppers don’t want to share their information; at the same time, more than one-third of them like a more personalized experience. If you’re going to offer a world-class customized experience to your customers through your M-Commerce app, Augmented Reality (AR) and Artificial Intelligence (AI) are the way to go.

AI empowers enterprises?to offer personalized promotions, product recommendations, and content based on customer buying behaviors and current trends. As people are now more familiar with online buying, AR can showcase specific products in a real-world environment. It includes in customer’s home, virtual washroom, or office. There are already tools like Apple’s ARKit for AR and Adobe Sensei for AI available for businesses embracing these technologies.?

Conclusion:

In every crisis, there’s also an opportunity. Smart businesses will witness highly visible returns if they make their brand visible to new audiences through multiple channels. Retailers utilizing all the facets of mobile devices to the user experience are getting a huge success that will continue even when we exit the COVID pandemic.