How to Package & Sell High-Ticket Coaching and Consulting Offers from Your Speaking Gigs

Speaking on stage is powerful—but what happens after the applause fades? The most successful speakers don’t just rely on speaking fees; they turn their audience into high-ticket coaching and consulting clients.

If you’re not packaging and selling high-value offers, you’re leaving money on the table. Let’s break down how you can leverage speaking engagements to generate consistent, high-ticket income.

Why Selling High-Ticket Offers from the Stage Works

When you speak at an event, you have: ? A captive audience who already sees you as an expert ? The trust and credibility that comes from being on stage ? An opportunity to solve a bigger problem beyond your talk

This is why top speakers make more from their backend offers than their speaker fees.

5 Steps to Sell High-Ticket Offers from Your Speaking Gigs

1. Design a Signature Coaching or Consulting Offer

Your offer needs to solve a big problem for your ideal client. Ask yourself: ? What transformation do I help people achieve? ? What system or framework do I use to get results? ? Who is my ideal client for this offer? (Corporate leaders? Entrepreneurs? Speakers?)

Your high-ticket offer could be: ?? A 6- or 12-week coaching program ?? A VIP day or intensive session ?? A corporate consulting package ?? A speaker mentorship program

Make sure it aligns with your expertise and the audience you speak to.

2. Seed Your Offer Naturally in Your Talk

Selling from the stage isn’t about hard pitching—it’s about positioning your offer naturally.

Here’s how: ? Share case studies & success stories from past clients ? Mention your coaching process or methodology as part of your story ? Highlight the next step for those who want deeper transformation

Example: "One of my coaching clients, Sarah, struggled with landing speaking gigs. After working through my Speaker Success Framework, she booked five paid engagements in 90 days. If you want to achieve similar results, I’ll share how you can work with me at the end of my talk."

This sparks curiosity without feeling pushy.

3. Create a Clear Call to Action (CTA)

Don’t leave your audience wondering what to do next. Make your CTA simple and actionable: ?? "If you want to work with me, come see me after this session." ?? "Scan this QR code to apply for my VIP coaching program." ?? "Go to my website and book a free strategy call with me."

Pro tip: A time-sensitive incentive (like a bonus session or limited spots) can increase conversions.

4. Capture Leads for Future Sales

Not everyone will buy on the spot, so collect their contact information to follow up later. ?? Offer a free guide or resource in exchange for their email ?? Have a sign-up sheet or digital form for those interested ?? Create a QR code that leads to an application page

Once you have their details, nurture them with emails, webinars, and personalized follow-ups.

5. Leverage Speaking Gigs for Long-Term Clients

Speaking should be the gateway to ongoing revenue. After your talk, follow up with: ? A personalized email thanking them & inviting them to your program ? A private Q&A session for interested attendees ? A testimonial request to build social proof

One event can turn into multiple high-ticket clients if you follow up strategically.

Speaking is more than just a stage—it’s a launchpad for high-ticket coaching and consulting sales. By packaging the right offer, positioning it naturally, and having a clear follow-up process, you can turn your audience into premium clients without being salesy.

Want to learn how to build a highly profitable speaking and coaching business? Download my complimentary book, "Why Most Speakers Never Get Paid to Speak and How You Can," and let’s turn your expertise into revenue!

Book a free strategy call with me here!

Christie Love - Williams CEO of Be Seen Be Loved and Xcel Training Solutions Communication and Connection Expert, Executive Coach, Corporate Trainer, and TV Show Host www.beseenbeloved.com | www.xceltrainingsolutions.com