How to Overcome Personal Branding Challenges, Part 3 — How to overcome the feeling that you’re out of ideas

Alexis, why am I not seeing the results I expected?

Great question! This, and the subsequent doubts, are common. Even if you’ve been following all the tips in my first two articles in this series — Find your unique voice and Create consistent content — you can still find yourself wondering what you’re doing wrong or being tempted to quit altogether.

Don’t worry! And don’t give up!

Building a personal brand is like going to the gym. You’re not going to see the results you want after one day, one week, or possibly even several months. And if you only go to the gym once every one or two weeks, you’ll see little progress at all and your fitness endeavor will likely end in frustration.?

The same thing goes for personal branding. The more ambitious your goals are, the more time — and consistent effort — you need. How much time? Don’t expect to see results until six months at the earliest, and those results are going to be more along the lines of increases in followers, engagement, and some web traffic, not the high-powered sales flow it takes years to generate. But that’s understandable, right? No one is in demand overnight.

How on earth do I generate years worth of content?

You don’t. You take it one day at a time. Set a cadence goal for how often you’ll publish or post, Then look at your calendar and fill in the blanks. Use the tips I offered in my second installment in this series — Create consistent content — to get started and build a small but significant audience you can go to as a focus group. Then…

• Use polls or Q&A social posts to find out what’s on people’s minds.?
• Read articles that are circulating and trending in your industry.?
• Find out what people are talking about and share your own thoughts on that trend.

When you exhaust all the ideas those tips generate, repeat them. Post a new poll. Read new articles. And so on. You can do this!

But if you feel like you’re getting stuck, feel free to drop me a line. My company, Rosarium PR & Marketing Collective, can help you get your brand out there by building a long list of story ideas, creating fresh and compelling content, and amplifying your voice on platforms large and small — from social media to major news outlets, magazines, or podcasts.?

Feel free to message me if you have any questions or would like to set up a free consultation. And visit my website — www.rosarium.work — for more tips.

Thanks again for reading and have a great day!