How to overcome false claims about your organization
“We’re almost ready to sign a deal,” Sam said. “The committee has examined submissions from several providers of web-enabled convergence to the incentivized dynamic platforms industry.”
“Who are we going with?” asked John.
“Probably Functional Algortronics,” replied Sam. “They’ve been around since the dawn of the Internet – maybe even lent a hand inventing it. They seem to know about blending electronics with algorithms, their facts check out, and we think it’ll be a good fit for us.”
“You can’t choose that company.”
“Why not?”
“Its advertising slogan claims whiter whites and brighter colors.”
“So?”
“That message is racist!”
IT Company Insurance Expert ? Comprehensive Business Insurance Coverage for Ontario's Information Technology Ventures ?? #TechInsurance Ontario, Canada.
6 年Hi Dave: The world could indeed benefit from more "Sams" .... ?? In the meantime - and since the risk of 'reputation-ruining slander' is ever-growing - we shall follow those 3 rules ??