How to Overcome Fake Online Reviews & Build Customer Trust
In the ever-evolving world of eCommerce, this newsletter shares the latest trends in video that will help marketers drive sales and boost conversions.
If you haven’t yet, subscribe to the monthly newsletter!
In this article, you'll learn:
There are millions of fake reviews floating around online and shoppers are more aware than ever before. 54% of consumers are confident they’ve seen a fake review on Amazon, and 50% are confident they’ve seen a fake review on Google.?
In the past, companies may have gotten away with phony reviews, but today's shoppers are demanding authenticity.
Now, global companies like Amazon and Glassdoor are trying to fight back, but will their efforts be enough?
Once shoppers start to doubt authenticity, they start to lose trust.
To overcome fake reviews, your focus needs be on building trust with your prospective customers.
How to Build Customer Trust?With UGC Video Reviews
Instead of focusing your attention on spotting and removing fake reviews from your site, a more powerful approach is showcasing your authentic side.??
You can do this by upgrading your text reviews to video reviews by real customers.?
With video reviews on your product pages, you'll build trust with shoppers and eliminate doubts about fake reviews.?
Why are Video Reviews Trustworthy?
They deliver a glimpse into the real experiences of people who’ve bought your products. As a result, they squash concerns about fake posts that people often associate with online reviews today.?
Here’s what makes UGC customer video reviews so trustworthy:?
1. They Feature Real People
Shoppers appreciate seeing and hearing real people talk about their experiences authentically. It’s highly relatable and engaging and resonates deeply with shoppers who are debating on a purchase.??
Brands that want trustworthy reviews should tap into the voices of their loyal customers and turn them into brand advocates.?
领英推荐
2. They’re Messy
By featuring real people, video reviews do what text reviews don’t: they get messy.?
Video reviews are unscripted, raw, and unfiltered. Altogether, that equals trustworthiness.?
When shoppers can see who the reviews are coming from, it feels real. Especially if the customer leaving the review isn’t perfect in their delivery. The imperfections, like stuttering or saying um or ah, make the reviews feel genuine.?
3. They’re Visual
Like being messy, UGC video reviews are trustworthy because they're visual. Shoppers watching the videos can see the facial expressions on the reviewer's face, hear the emotion in their voice and see non-verbal cues like body language that represent how the reviewer feels.?
Additionally, video reviews showcase the products in action, which makes it easier for shoppers to visualize how the product performs up close.?
4. They Tell Stories?
Video reviews are not only authentic, they put storytelling front and center. Letting your customers share their own experiences translates into them telling their unique stories about your brand and products.?
As a result, video reviews can range from product quality reviews to unboxings and how-to videos. Video storytelling is an especially effective strategy in your UGC video reviews because it’s entertaining, compelling and real.?
So, How Do I Start Producing UGC Video Reviews??
Reach Out to Your Customers
Ask your repeat shoppers to record a video review about their latest purchases. Send them a personalized email with a simple but direct ask. To encourage participation, offer them incentives like discounts or gift cards.?
Add Videos to Your Product Pages?
Once you’ve got video reviews, add them to your product pages. Authentic customer reviews will engage your audience and help them make the decision to buy confidently from your brand.?
Use a Video Platform
Invest in a video platform to produce thousands of authentic videos quickly. StoryTap’s video review platform streamlines the process of getting customer reviews, moderating the videos and embedding them on your website.?
Build Customer Trust With UGC Video Reviews?
It's not enough to simply remove fake reviews from your site, to really build customer trust you need to showcase your authenticity.
StoryTap is a video platform that automates the production and distribution of authentic video reviews, video FAQs and video stories at scale.
Don’t want to remove your text reviews altogether? StoryTap works with other review platforms to combine text and video reviews on your website.
Book a demo today and build trust with your audience with the power of UGC video reviews.?
This article first appeared on the StoryTap blog at https://storytap.com/blog/overcome-fake-reviews/