How to Overcome the Challenges in B2B eCommerce Integration
Atul Gupta
CEO and Co-founder @ APPSeCONNECT | SaaSBOOMi SGx Winter 2022 | Empowering businesses accelerate growth with automated business processes | Co-Founder @ Inspiria | Making the youth employable & life-ready
With irreversible changes brought into our world by the pandemic, every sector of the industry has undergone an evolution to grow and thrive in the post-COVID-19 world. The B2B market has also seen similar significant changes. Gone are the days of in-person sales, and in their place, we now have the rise of the B2B eCommerce platforms. B2B eCommerce platforms provide the accessibility and comfort of seamlessly making purchases online from digital stores. However, with the increasing volume of online B2B purchases, businesses require more flexibility and scalability from the platform. With the need for expanded functionalities from B2B eCommerce websites, the need for its integration with other core technology systems of an organization is higher than ever. However, the specialized resources and technical prowess needed for it means most companies fail to implement it successfully. The benefits of B2B eCommerce integration can provide several advantages to a company, but the challenges of developing an integration from scratch are a huge roadblock.
What is B2B eCommerce
Before we delve into the challenges of B2B eCommerce integration and how to overcome them, we need to first understand what B2B eCommerce is. In simple terms, B2B eCommerce is the process of marketing and selling products through online transactions between businesses. Traditionally B2B sales took place through face-to-face sales, but through an eCommerce platform, order processing is digital, which is more convenient for customers and improves buying efficiency and effectiveness for wholesalers, manufacturers, and distributors. With both B2B buyers and sellers preferring the new digital way of doing business, B2B eCommerce is here to stay and will continue to be one of the most booming sectors in the years to come.
If your business is running multiple systems and you want to achieve effortless?B2B eCommerce integration ?with them under a single roof, employ the power of APPSeCONNECT’s robust integration capabilities to accelerate your business growth.
The Benefits of B2B eCommerce Integration
The challenges of implementing an integrated B2B eCommerce platform can steer companies away from it. However, persevering and overcoming these challenges can deliver an ROI (Return on Investment) that not only justifies the cost of implementation but also provides a perpetual cycle of sustainable and scalable business growth. The competitive advantages that B2B eCommerce integrations include:
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How APPSeCONNECT Helps You Overcome the Challenges of B2B eCommerce Integration
With the power of APPSeCONNECT, your business can effortlessly resolve the biggest challenge to integration, the need for coders to develop them. APPSeCONNECT, as a low code iPaaS solution, allows users of any skill level to create all necessary integrations. ProcessFlow, APPSeCONNECT’s proprietary visual integration designer allows you to graphically design, manage and deploy any integration you may need.
APPSeCONNECT also comes out of the box with pre-designed integration templates for all industry-leading business applications, like Salesforce, SAP ERP, WooCommerce, Amazon and many more. The time-tested integration templates are optimized to industry best practices and provide plug and use capabilities to connect your B2B eCommerce platform with other line-of-business applications. With the ability to get started right out of the box, APPSeCONNECT allows you to cut down time to market significantly.