How To Overcome The Challenge of Right Resources for Your Content Marketing
Written and Designed by Lindsay Eke & Joy Abdullah of The Content Goldmine

How To Overcome The Challenge of Right Resources for Your Content Marketing

Producing content is easy as anyone can jump on it. However, the hardest part lies in producing quality content for your audience.

Consistently creating quality content requires skills, and they take so much time. Failure to produce quality content can come at a heavy price for your business as you risk losing your customers to your competitors.

As a business owner, entrepreneur or solopreneur, there are a couple of creative ways to overcome the challenge of right resources for your content marketing so as to be able to grow your business.

Be creative with how you can get the resources you need. There’s always another way, provided you are looking out for it.

For small businesses, with a limited amount of money to spend on marketing, maximizing social media platforms or other free online tools to reach your target audience is a smart way to go. It’s organic, helps you build relationships and is less expensive than simply doing paid ads!

Another way to get the right resources is to collaborate with other businesses or organizations that can help you with your content marketing efforts.

As a small business owner consider partnering with other businesses specialized in content services. It takes away the burden of content creation, allowing you to focus more on your business.

Lastly, don’t be afraid to ask for help from others regarding your content marketing strategy. Some people and organizations can offer advice and assistance if you’re unsure where to start. Always be open to having a conversation as they will help you discover valuable things you don’t know.

Creating and executing a successful content market strategy requires having alternatives in your reservoir to overcome the challenges of lacking the right resources. Once taken care of, you set yourself up for success with your content marketing.

Let us know if you found these helpful.?

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Bio profiles of Lindsay Eke & Joy Abdullah of The Content Goldmine. #contentstrategy #contentmarketing #copywriting


Kristi (Kris) Madala

BSN, Registered Nurse, Wife, Mother, Entrepreneur of LovinEssentialOilsAndHealth, Global Goodwill Ambassador, member of World Wide Women’s Association,

2 年

Thank you for sharing Joy Abdullah

Faheem Moosa

Founder, Consulting Growth Hour | I Help Consultants Add $100k-$500k in New Revenue in 12 Months or Less Without Burning Out | Former Management Consultant

2 年

Definitely makes sense to get help when you’re short of resources. Your idea of partnering with content creators is interesting. I’ve seen Joy do it over the past few months. Good insights here, thanks Joy and Lindsay.

Debora ? Gemmell

Leadership Life + Business Coach

2 年

Great article thanks for sharing Joy Abdullah

Lindsay Eke

Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing

2 年

Without mincing words, business owners, entrepreneurs and even freelancers will find this episode very helpful, Joy Abdullah

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