How to Outsource Digital Marketing - The Ultimate Guide

There comes a pivotal moment for every business where the team must consider: Should we outsource a component of our (digital) marketing?

Many business leaders opt to collaborate with seasoned digital marketing agencies like Digital Willow to achieve their online ambitions. Our approach involves integrating seamlessly with your team, and gaining a deep understanding of your business model, aspirations, and brand identity. This enables us to craft a digital strategy that genuinely reflects your unique essence and drives tangible results.

Taking the plunge into outsourcing can indeed be daunting, especially if it's your first foray. So, to ease this transition, we've created a comprehensive blog, 'How to Outsource Digital Marketing - The Ultimate Guide'. This guide walks you through the crucial decisions and considerations necessary when contemplating outsourcing your digital marketing efforts.

Depending on your objectives, a business could delegate all, or more commonly, a portion of marketing services to a digital agency. Whilst there are a number of elements to consider (see our guide), here is some compelling data we have gathered that compares the ‘Time to Completion’ for just two typical digital marketing services; In-house marketing generalist vs Digital Willow (thanks to our clients for their input):

This data comes from a qualitative survey Digital Willow undertook, comparing the effort vs outcome of an In-House Marketing Generalists vs Digital Willow's Specialists for two particular digital marketing tasks; Setting up server-side tracking on Meta and running an in-depth social media audit across two channels.

As you can see in the chart, the time saved by outsourcing is significant. For an In-House Marketing Generalist, installing server-side conversion tracking takes an average of around 7 - 10 days, involving numerous calls, meetings, and, as we’re told, a few grey hairs! In contrast, the Digital Willow team can complete the same task in 4 - 6 hours. This is not to say that In-House Marketing Generalists are any less competent, but the efficiency gains from a specialist who works with Meta daily and has set up server-side tracking for multiple businesses are undeniable.

Of course, not all agencies are created equal, and we empathise with those who have tried outsourcing and suffered. At Digital Willow, we take pride in our long-term client relationships, averaging over 3.4 years, and our 5 out of 5 Star Google ratings. Be sure to take a look!

If you are considering outsourcing, we encourage you to CLICK HERE. Alternatively, feel free to message us direct on LinkedIn.