How to out market established companies as a startup

Happy Friday! Welcome to #TalentAgnostic, Gigstart's weekly newsletter where we bring together experts from across the science and technology sector to share advice on how to build an enduring company and culture. Let's dive into this week's top tips:

We took a deep-dive on the topic of how tech startups can achieve their headcount plans without breaking the bank.

Our recent research reveals that 64% of companies are still looking to grow their headcount over the next 12 months.

The biggest obstacle to finding the right quality of talent is financial constraints (60%), followed by brand awareness (20%) and competition for talent (20%).

Check out our 3 top tips on how you can get a better ROI from your hiring process below:

If you are working on your 2024 headcount plan or are facing budget constraints and would like some advice on how to stay ahead of the curve feel free to book in a free consultation with our Managing Director, Finbar Dalton, here!

It was great to sit down with Vanessa Buendia, a marketing expert with over 15 years of experience advising and scaling early stage SaaS and fintech startups like?Utopia Music,?Blisser?and?MAJORITY, and talk about the best strategies to out market larger incumbent companies.

If you're a founder or an aspiring VP of marketing this isn't one to miss as we talked about how to craft a unique brand story, the key KPI's to measure marketing success, the impact of AI, and how to be different and couragous.

To access the full podcast episode click here!

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• Have a challenging hiring requirement or would like guidance on your talent strategy? Gigstart's got you!
• Looking to build your personal or employer brand and be our next featured podcast guest. Please get in touch at [email protected].

That's a wrap for this week! I hope you enjoyed it and don't forget to subscribe!