How OTT Services Grow Bigger in Indonesia

The popularity of online streaming platforms, also known as OTT, has increased significantly during the COVID-19 pandemic. This surge has led to rapid growth in online streaming consumption globally, especially in Indonesia, creating vast opportunities within the market.

Research shows that one in three Indonesians uses OTT as their preferred online streaming platform, dedicating nearly 3.5 billion hours to monthly OTT content consumption. With Indonesia now leading Southeast Asia in OTT consumption, the nation's OTT video market is projected to reach a value of up to USD 132.9 million by 2024.

Several factors contribute to the surge in consumption in the OTT market, including:

• Streaming Trend: Consumers are increasingly transitioning from traditional cable and television services to online streaming platforms, offering more cost-effective options and a wider range of video content.

• New Content Providers: The rise of online streaming has attracted new content providers like Disney to enter the market.

• Advances in Technology: Technological advancements allow online streaming to utilize multiple devices to attract more subscribers and reduce the risk of illegal streaming.

Businesses need to address potential threats amid the significant potential and benefits of the online streaming market.

• Competitive Climate: Major online streaming platforms feature popular content that sets them apart in their respective markets, requiring the continuous creation of high-quality content to maintain competitiveness.

• Internet and Data Restrictions: Some providers limit unlimited internet access, forcing consumers to pay higher internet bills, potentially diminishing the appeal of cheap online streaming.

• Legal Barriers: Each country imposes legal restrictions regarding licensing, streaming, taxes, and privacy, which could prevent streaming companies from expanding their market.

The OTT market presents considerable potential for businesses aiming to leverage the flourishing investment landscape. Despite the array of possibilities available, effectively capitalizing on this market requires a thorough understanding to mitigate its risks.?

InCorp Indonesia provides high-quality company registration services with experienced specialists to guide you in navigating your business into the promising market.

Read more: Guide to registering your businesses in Indonesia