How to organise the product delivery process?
Konstantin RnD
???? IT Lead Product manager | B2B | B2C | Digital | Mobile and Web Apps | R&D |
Article 28/41 about #productmanagement with a focus on Hard skills.
Introduction
Product Delivery is more than just getting a product to the user. It is a complex process that involves planning, development, testing, release and continuous improvement. Organising this process effectively can be the key to your product’s success. In this article we’ll look at how to structure the Product Delivery process to minimise risk, speed up release and maximise value to users.
Product Delivery is a process that starts with the idea of a product and ends with its delivery to the end user. It ranges from strategic planning to post-release analytics.
Why it’s important.
- Speed to market: the faster you deliver your product, the better your chances of beating the competition. - Product quality: good process organisation helps avoid errors and technical debt. - User satisfaction: a product that solves real problems attracts and retains customers. Now let’s look at how to organise this process
Key Stages of Product Delivery
Forming a product vision
The initial step in creating a Delivery strategy is to formulate a product vision. To do this, it is important to clearly define what problem the product solves, who the target audience is, and to identify the key features and functionality that will ensure its success. A clear and inspiring product vision serves as a guideline for the team, helping to keep the focus on the goals throughout all phases of development.
Before starting work on a feature or new product, it’s important to have a clear understanding of its goals, target audience, and key metrics for success. How to.
Planning and Prioritisation
Product teams are faced with a choice every day: which chips to develop first? Various prioritisation methods are used to do this:
At this stage it is important that the backlog is clearly structured and the work of the sprints is organised in user-friendly tools (JIRA, Trello, ClickUp).
Conducting a market analysis
Market analysis is one of the key elements of Delivery. It involves collecting data on the target audience: its needs, preferences, as well as studying competitors’ offers and current market trends. The information obtained becomes the basis for determining product characteristics, pricing strategy and marketing policy, which ultimately helps the product to take a favourable position in the market.
Creating a roadmap
A product roadmap is a detailed plan that outlines the key stages of bringing a product to market and the expected results at each stage. It serves as a clear route for the team, ensuring consistency in goals and timelines between all project participants. At the same time, the roadmap should be flexible enough to accommodate possible changes and adjustments during the development process, allowing the team to quickly adapt to new conditions and data.
Testing and feedback
This stage involves collecting feedback from users and stakeholders, which is then used to improve the product. By analysing the feedback and making decisions based on the data, the team can continually improve the product to best meet the needs of the target audience. Testing and iteration should be an ongoing process throughout the product lifecycle, allowing for timely changes based on real-world feedback and analytics.
Formation of team and roles
The success of Product Delivery depends on the well-coordinated work of the team. Key Roles:
Product Manager: Responsible for strategy and prioritization.
Project Manager: Manages deadlines and resources.
Developers: create the product. QA engineers: ensure quality.
Designers: make the product convenient and attractive. Tip: Use an Agile approach (Scrum or Kanban) for flexibility and transparency.
Best Practices for Effective Product Delivery
Cross-functional interaction
Product development is not limited to one team. It is important to establish cooperation between:
Flexibility and adaptability
The food market is changing rapidly. How to respond to changes?
Transparency of processes
In order for the whole team to be on the same wavelength, it is necessary:
Mistakes to avoid
1. Overloaded backlog — if tasks accumulate uncontrollably, the team loses focus.
2. Ignoring feedback means that without taking into account the opinion of users, the product loses its value.
3. Insufficient testing — critical bugs appear in production.
4. Lack of a deployment strategy — an unprepared release can bring down the service. 5. Unclear product KPIs — the team does not understand what is considered a success.
The most common scenario is as follows:
Releasing a product as quickly as possible and at minimal cost has the highest priority.; The product team is not involved in Discovery; Functions focus on requirements rather than desired results.; It doesn’t matter how fast teams work, it’s never enough.
Conclusion
Product Delivery is not just a development and release process, but a holistic approach to creating successful products. To organize it effectively, it is important: