How to organically promote your services and app?

This is one of those queries that pass through the mind of every entrepreneur. Indeed, selling anything at the right time to the right people is the toughest job. Being present in one of the markets where there is fierce competition, mobile apps tend to fail even for minute drawbacks. 

Do you know there are more than 2.5 million Android apps and 2.2 iOS apps? How are you planning to make your app withstand the competition? Contrary to the popular belief, I want you to know that there is no need to invest any extra penny on the promotion of your app!

This might seem like a vague claim but I will make you believe that you ‘have’ this in you. I will not let your hard work remain unknown. Let us spread the word about your services and apps by learning how to promote an app without investing your resources in paid advertising. Here are a few creative ways of doing this.

5 Ways To Promote Your App For Free

#1: Respond To App Reviews: 

The more you stay connected with your users; the better it is. When you leave a response to every user’s review, it shows your availability for building connections. It is a great way to stay connected with your app users and create a positive image for your brand

Always remember, one happy and satisfied customer will bring 5 new customers. You can also reach out to the sites that review the apps. Try to get featured on such websites by submitting your app. We all know that reviews are considered the most valid way to judge an app.

#2: Explore The Potential of Social Media:

In contemporary times, promotion is incomplete unless you start exploiting social media. This platform has limitless potential that you can explore. One golden rule to establish a strong social media presence is “Stay Active”.

Join LinkedIn and Facebook groups, build connections, make friends, follow people, comment on others’ posts, share something on your profile, participate in other activities like webinars, and the list goes on. Literally, you can use social media for your app’s promotion endlessly!

#3: Search For Influencers

There are influencers spread all over the internet. They have their share in search engines as well as social media. Connect with an influencer who belongs to your industry. Let’s say, if you want to promote your beauty app then a collaboration with an Instagram Makeup reviewer will work for you.

In return, you can give them coupons or free passes to try your services or products. These influencers can introduce the app on your behalf to the right audience. This will help you in reaching out to potential customers rather than shooting arrows in the dark. 

 #4: Build a Microsite or Blog

It is not possible to make your potential users aware of every feature of your app through social media. With the creation of a microsite or a blog, a window will open to elaborate about your app’s every functionality. 

Share a detailed description of the features and benefits of your app with the target audience. You can use this platform to market your app, the launch of every update, and express your purpose and goals. In a nutshell, create a platform that becomes the mouthpiece for your app.  

#5: Optimize Your App

Getting your app ranked in an app store among millions of apps is a real struggle. App store optimization is similar to organic search engine optimization. Keywords hold a strong relevance in ASO.

Apart from keywords optimization, ASO includes optimization of title, description, logo, pricing, reviews, and ratings, screenshots, preview video, localization, etc. Following the right ASO strategies can help to rank your app higher in search engines. 

A Pro Tip:

Being in the IT industry from the past 12 years, I have seen the journeys of many entrepreneurs who were willing to promote their app organically. I have witnessed the stories of both failures and successes. This does not mean that the entrepreneurs who failed were less hardworking than the entrepreneurs who succeeded. 

In fact, some of them worked even harder than their successful counterparts. One thing I observed about them was they were less aware. They depended on paid advertising and agencies for the promotion of their app.

As an entrepreneur, I want you to be self-reliant. Believe in your strategies for the app’s promotion and work on them diligently. If you face any issue in framing these promotional strategies or implementing them then you can always reach out to me. Let’s exchange our knowledge to enhance our capabilities!