How Optimized Visuals Help Your Site Succeed
Hey there!
These days we are inundated with a constant stream of communication, from tweets to emails to DMs. With every brand competing for attention, it can feel like an unreasonable fight to be heard amongst all the noise.
A combination of media is important on a webpage because not only is it used to intrigue your audience and draw them in, but it is also necessary in creating flow, space and rhythm on a page.?
Thoughtfully placed visuals and media can help you tell your story in an orchestrated, engaging way and is an aid in delivering information to your audience.?
It’s important to recognize and take advantage of these opportunities.?
Whether it be your use of infographics, images, animations, or video, there are many benefits to strategically using visuals. This includes helping your SEO. But the visuals you use on your website must be good quality, optimally sized, informative, and relevant to your audience.?
Although visuals also aid in telling a story, there are ways they can be optimized so that they are working double time. Google understands images as rich media, which not only scores you points from the user experience but images are also a way to incorporate keywords in the image name and alt text.?
Adding media to a page is great. Ensuring it is working for you is even better.?
Take care,
Jesse
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time.
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Jesse Ringer
Founder of Method & Metric
I’m very excited to be publishing our SEO Newsletter “SEO for Humans” through LinkedIn and sharing the latest in tech and SEO.
Business today is being dramatically reinvented by digital transformation and our customer's ability to shop from anywhere.
As a result, there is greater pressure to be easily discoverable online. Here is where we help companies uncover the formula that will generate more website traffic and, more importantly, more revenue.
I’m passionate about progression, creativity backed by data, and the democratization of tech have led me to build an agency focused on connecting data and people in an ethical and forward-thinking way.