How To Optimize Your Website's SEO

SEO stands for Search Engine Optimization. It's a process by which you improve your website's ability to be found in search engines like Google. The more visible your website is in search results, the more traffic and business you're likely to receive from it. That's why it makes sense for most companies to focus some effort on this area of digital marketing!?

This article will teach you more about the important elements to pay attention to, in order to ensure your business is optimized for increased SEO.??

Keywords?

Choosing the right keywords can help you set yourself apart from your competitors. While it’s important to use the right keywords in the right places, it’s also crucial that you choose them carefully.?

Keywords should be relevant to your business, audience, industry and location. For example:?

• You run a local bakery shop in New York City. Customers would probably search for “bakery shops near me” or “best cakes NYC” when looking for a place like yours. So instead of targeting generic keywords like “cakes” or “bakeries” (which have a lot more competition), target more specific ones like this: "Best red velvet cupcakes near me".?
• Targeting specific keywords means that fewer people will be trying to rank for them (i.e., there aren't many other sites competing for these terms). This gives you an advantage over larger sites that have less competition than smaller businesses do.

It is also important to note that keywords need to be mapped to particular the intent (Awareness, Comparison, & Purchase) of the page to help optimize the page better.?

Website Content?

Business owners who are starting a website often don't realize the importance of content. They want their website to look good and be easy to use, but they forget that people won't come back if there isn't anything relevant on it.??

Your site's content should be written in a way that makes your business stand out from others. It should also be interesting and informative, so readers will want to keep reading it. A good way to do this is by writing blog posts about topics related to your industry as well as creating social media accounts and posting articles there too. This can help you establish yourself as an expert in your field and make people interested in doing business with you!?

Internal Links?

Internal links are links from one page on your website to another. Internal links help search engines understand the structure of your website, and can help search engines determine the relevance of different pages on your website.?

The most important thing to remember when creating internal links is consistency. It is best to create a set of rules for how you link between pages on your website so that all internal links are done in the same way. Consistency will give Google an understanding of what each page contains, which will help them improve their ranking algorithms over time as well as improve user experience by providing more relevant results in searches (i.e., if someone searches for “how do I fix my car?” and then clicks through to your article titled “How to Fix Your Car: A Step-By-Step Guide for Beginners” they don't want you skipping steps or leaving out important information).?

Images?

Images are used to illustrate a point. They should be relevant to the content on the page and help users understand what you’re trying to get across.?

When you create an image for your website, it should be relevant in every way possible:?

• The image should match what you are trying to say. If you're writing about how much better your product is than your competitor's, then use an image that shows this. If there is no good reason for including an image on a page or post at all, don't use one! Your goal is not necessarily just getting more visitors; it's getting more visitors who will convert into customers within 30 days or less (or whatever goal you set).?
• The file size of each file should be small enough so that it won't slow down load times (which could lower sales). This means that, if possible, without compromising quality, always save files as PNGs instead of JPGs because they tend not only to look better but also have smaller file sizes than JPGs do (for example). This can make all the difference when someone visits from another country where download speeds aren't as fast.

Title Tags?

Title tags are the blue text that appears in search results, and they're an important part of your website's SEO strategy. That's because title tags are the one of the primary ways Google indexes your content and determines what should show up when someone searches for your site.?

To ensure that you're getting the most out of your title tags, here are some best practices:?

• Keep them under approx. 70 characters. If you go over 70 characters, Google will truncate your title tag at 70 characters. This means that if people don't see all of your keyword phrases in one place, they won't be able to find them on their own! So, keep it short and sweet—the shorter your title tag (within reason), the better off you'll be when it comes to high rankings in search results pages.?
• Make sure each page has its own unique title tag. Each page should have its own individualized version of a title tag so that users can easily identify which page they're clicking on when they land on any given landing page from organic search results pages like Google Search or Bing Search Engine Results Pages (SERPs).?

Quality Backlinks?

It's important to remember that good SEO is a long-term investment. If you do not have the time or resources to build an effective SEO strategy, it's best to outsource your SEO needs to a professional agency that can manage your backlink building and website maintenance for you.?

Here are some of the basics of how quality backlinks play into SEO:?

• The domain authority (DA) of a site is one way Google ranks websites on its search engine results page (SERPs). It takes into account factors such as domain age and how many links point towards it from other sites. Sites with high DA are more valuable than sites with lower DAs; therefore, getting backlinks from high DAs will help boost your own DA score.?
• Similarly, page authority (PA) measures the importance or relevance of individual pages within a given site based on their link structure and content quality. Linking outwards from highly authoritative pages gives you more credence in search engines' eyes; therefore, get as many PA-boosting content links as possible!?

SEO can improve your website's ability to be found in search engines.?

SEO is the process of improving your website's ability to be found in search engines. Search engine optimization (SEO) can help increase your organic traffic, conversion rate and decrease ad spend by increasing the number of visitors coming from natural search results vs. paid ads.?

Because SEO is a long-term strategy that requires patience, it's important to invest in it with an eye toward the big picture. It can take months or even years before you start seeing results from all your hard work, but when it works well, SEO can result in more leads for your business and higher sales numbers over time.?

Want To Learn More About Improving Your Website's SEO?

Reach out to our expert team of PUSHers today!