How to optimize your website content for higher engagement.

Content marketing is an integral part of any digital marketing campaign. The type of content you share influences the perception of the viewer towards your brand. A clear, consistent and effective content marketing strategy is a key part of a successful marketing campaign. 

This article explains how you should optimize your content before publishing. Non-optimized content is less likely to get attention from anyone. 

So, here are the quick tips on optimizing your web content.  

1. Mobile-Optimized Content 

In 2018, 52.2% of website traffic was generated through mobile phones. Internet users now access the web via mobile devices compared to desktop searches.  

Google index will primarily use the mobile version of a page's content for indexing and ranking. So, when making any content for the websites make sure it is highly compatible with mobile devices. 

Some of the things to remember when optimizing your mobile are:  

• Headlines are best kept short.  
• The text should be at a readable font size.  
• Content should be touchscreen-friendly.  
• Format for images should be JPEG  

2. Get Your Topical Research for better SEO 

If you want to gain more traffic, then you might want to use topics that have more broadness, topics with high search traffic potential that Google recognizes as being under the same topical umbrella.  

You should optimize your titles and headings with the proper keywords. The title tag and the headings have to have the relevant keyword for the best search engine optimization. Meta descriptions should also be optimized with proper keywords for a higher click rate.  

3. Build Topical Authority  

This means to create topical authority in your niche. Links work when building authority, focus on the two most effective methods. Your website should have links from topically relevant and authoritative websites. For example, for antivirus software, links from Norton and PC Mag websites or other relevant sites build topical authority.  

This works like social media, when you share other's contents, you get linked which improves your SEO since this is how Google works through backlinks and ranks content. Through internal linking, create contextual relevance on your website. You might want to focus on content silos.  

4. Match Search Intent  

Perhaps this plays the most important role in content optimization. No matter how many links you have, how good your tactical and On-Page SEO is, you are not going to come in the rank if you don't match the search intent of the search query. Search Intent has 3C's:  

• Content-Type – Blog posts, Product pages, Category pages, and Landing pages ·  
• Content-Format – Blog posts (how-to, step by step tutorials, list posts and opinion editorials) and Landing pages (tool, calculator) ·  
• Content Angle – often depicted in the title (why someone should click an read your article)  

5. Keep Your Content Fresh  

Is it time to update your content? Answer the following questions to analyze whether you need to.  

• Is the page older than 6 to 12 months?  
• Does the page have enough links to compete against the top-ranking results?  
• Are you matching search intent?  
• Did your page once have a good amount of organic traffic, but it's declining? ·  
• Is your content outdated?  

6. Videos Are Here to Stay  

Revenue growth is 49% faster for businesses when marketing is done with videos than non-video users. Videos increase organic traffic by 157% since 92% of mobile viewers share the videos.  

HubSpot analyzed 54% of consumers preferred videos than any other type of marketing content.  

Videos are not trends; they are a recent content output that the consumer market has shown an increasing preference for gaining information. Use videos to engage with others and increase your content engagement.  

Conclusion 

Content optimization is all about making sure search engines like Google understands your brand and type of information it wants to put out. If it doesn't, search engine users won't be able to find you. 

We hope the content we have tried to put out will help you shape your content optimization techniques.