?? How to optimize your Shorts on YouTube? Tip 5/5: Tease The End ?? [+ 1mn Weekly News ?]

How to optimize your YouTube Shorts? A question we answer with this 5th and final tip, you can check the previous ones there!

PART 1: News of the week in 1 minute flat

PART 2: Pro tip - How to optimize your Shorts on YouTube? “Tease The End”

?? Hi, it’s Jesse!

Every week I give you a professional tip on social networks, tested and proven.

+ A recap of the week's news in 1 minute ? (because I know you don't have time).

Join us if you want to boost your online visibility, it's once a week, we only do it quickly and efficiently!

The subject that has occupied a lot of people's minds this week concerns the "end of free social networks".

All platforms are seriously considering the question of offering a paid version which for the most part opts for a service mainly without advertising.

Some already offer paid access (Tumblr, Reddit, YouTube, Twitch), others are in the middle of the testing phase (TikTok, X, Snapchat), and Meta seems to have already validated the idea for Europe.

• Spotify new features for podcasters: ability to personalize podcast pages, view impressions and monetization analytics

• Bye bye Like and Repost? After deleting the title and description of articles shared on Twitter (RIP ??), Elon decided to remove the Like and Repost buttons from Tweets, they will apparently still be present if you click on the post itself
• X for the rich: verified users (those who pay) can now limit replies to their Tweet only to other verified users, limiting the conversation only between users who are paying...

• Audio Notes: In addition to text and musical Notes, it will now be possible to make Audio Notes (basically vocals in the form of Notes)
• And Selfie Video Notes: well no need for more explanations eh, you caught the feature
• Messages as "unread": finally, it will be possible to put our DM messages as "unread", we had to wait until 2023 for that...
• We know a little more about the “Secret” sticker: it would only be visible to those who respond to the Story with a message
• New “App” stickers: still in development, it seems that this sticker would be a way for users to directly promote other applications in their Stories

• Edit a post: it is now possible to edit a post during the 5 minutes after its publication, and unlike X it's free lol
• Voice threads: voice posts will also land on Twitter's competitor, with automatic transcription

• TikTok announced Direct Post: a new feature that allows creators to post to the app from third-party publishing platforms such as Adobe, Twitch and CapCut
• Effect Creator Rewards Update: Bytedance updated its Effect Creator Rewards Program (for creators who create filters) to 14 additional countries, simpler eligibility criteria and updated payment structure

• Opening of the YouTube Partner Program: YouTube has extended its Partner Program eligibility threshold to 24 new countries, check here to see if your channel is eligible

• Twitch rolled out new features: anti-harassment for streamers

• Chat Event: WhatsApp is testing a new feature to schedule Chat Events for communities

BONUS: Meta's celebrity-inspired AI chatbots are now active on Instagram, ability to request early access by messaging one of the bots such as YourSisBillie (aka Kendall Jenner), ComedyZach (aka MrBeast) or CocosGotMoves (aka Charli D'Amelio).

?? How to optimize your Shorts on YouTube? Tip 5/5

Last week I talked about the "cliffhanger" concept which works very well, now we come to the last of the 5 tips for optimizing your YouTube Shorts. Next week I'm offering you a new format that I'll reveal to you at the end!

Tease the end of your video?

A "teaser" in the world of cinema is a way of capturing attention by showing a very short piece of the film, which is a captivating moment but without revealing too much to encourage people to watch the movie.

Not to be confused with a “trailer”.

A trailer you know what it is, it can last several minutes and it shows you several part from the film put together.

The teaser is therefore a much shorter concept.

A concrete example please! ??

Well as usual we're not going to beat around the bush.

You don't have time, neither do I, so much the better, that's why we get along well.

The idea is to "tease" the end of your video at the beginning of your Short.

Basically you're literally going to inform your audience to stay until the end because they're going to discover something of value.

Concrete example: if the theme of your video is to present the latest iPhone 15.

So, from the start of your video you're going to tell them "stay tuned until the end, I'm going to tell you if it's really worth buying the iPhone 15 compared to the previous version".

Increase your "view vs swipe" ratio

What you're trying to do by using this technique is to encourage your audience to stay until the end.

Yes, you are starting to know well about our dear friends "the algorithm" ??

What this smart guy loves most is when someone watches a video and stays until the end.

So it's great when you have a good "view versus swipe" ratio.

You get it, the 2 numbers we want to keep close are the number of views compared to the number of people who swipe on the next video before yours ends.

What does it look like in a short or long format? ??♀?

This can be done very well on a very short Short format of 15 seconds for example, than on a longer format of 60 seconds.

In a very short format, there is no time to worry, an example that we have all already seen is in the form of text which indicates on the video "stay until the end to find out...”.

On a longer format (60 seconds is the maximum for a Short) you have more time to be creative in your proposal, whether in text form or if you say it orally.

It's up to you to adapt according to the length of your shorts.

Here we come to the end of this series of 5 tips on how to optimize your YouTube Shorts.

What you should remember this week: increase your “views vs swipes” ratio by encouraging your audience to stay until the end.

It's already been 5 weeks, 5 weeks full of knowledge, which I also bring to you in "quick quick" mode because I know you don't have the time, we always get straight to the point, no nonsense. ??♀

And as I told you, from next week "the pro advice" will include a new format: it's directly a creator who will give you his own advice, in video form.

And obviously I know you don't have time, it will be done in 45 seconds to 1 minute maximum.

Subscribe so you don't miss it, but afterward it's you who decides if you think Creator Boost brings you value or not ??

Happy Monday and take care of yourself!

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