How to Optimize Your Profile to Turn It into a Client or Recruiter Magnet (part 3)

Did you know that as a job hunter, your LinkedIn Profile is more important asset than your resume or cover letter?

Did you know that you must have highly optimized Profile to turn it into a recruiter or client magnet and make a great first impression to recruiters or potential clients?

Yet, most Profiles are not highly optimized and lack magnetism.

Your LinkedIn Profile is your online real estate. Everybody gets an online piece of land on LinkedIn and an equal opportunity to build a mansion on it. Yet, most professionals build just a shack. Let me help you add some Nordic magic, pitchcraft and glow of the Northern lights on your Profile to build a mansion on your online real estate!

To help you in your elevating online construction work,

I have divided this edition into three parts. In this third part, I’ll give you cutting-edge tips on magnetizing your LinkedIn Profile to attract more recruiters or potential clients.

Let’s start leveraging LinkedIn!

Why optimize your Profile?

In my view, about 75% of solopreneurs and professionals have an inadequate Profile with just the basic sections on it, such as Experience, Education and Skills. Most Profiles lack the keywords describing their expertise, best skills and achievements. Accordingly, recruiters or their potential clients will not find their Profiles.?

Another problem is that they also have an unattractive Profile. The majority of Profiles lack a professional picture and a winning pitch. Your Profile should make and a great first impression and it should attract potential clients. Unfortunately, in most cases, it is just a client or recruiter repellent.?

Three more ways to perfect your Profile

1. Add your most important URL at the top of your Profile

This is a new and important feature. You can now easily get more traffic e.g. to your website, YouTube channel or sales page. You can add this clickable link between your location and number of Followers and Connections.?

2. “Ring my bell feature”

This is another new and important feature at top of your Profile. Your Followers and Connections can click the bell icon to get notified of your latest content. Thus, your content will get more views on LinkedIn in the long run.

Ask the members of your network to click it by adding this call to action at the end of your posts and articles. You can also add the call to action with an arrow on your banner image.?

3. Providing services / Open to work

This feature a crucial section of your Profile to indicate your business or career goal and brand yourself. The message you have here should convince a recruiter or your potential client to contact you.

Providing services

If you are a solopreneur or freelancer, activate this feature. Add a pitch and tell what kind of services you provide. If you have a company Page on LinkedIn, link it to this feature.

Open to work

If you are looking for a job, activate this feature. Add a pitch and tell what kind of job/s you are looking for.

You have two options:

1. Activate it to all LinkedIn users. Thus, you get a green collar with hashtag #opentowork on your Profile picture.

2. If you want to be more subtle in your jobhunting, activate it only to recruiters. Then you miss the collar, but recruiters can see that you are actively looking for a job and want to be contacted by them.

Note: remember to update all three features when needed.

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Outcome of perfecting your Profile:

recruiters and your potential clients will find you on LinkedIn and

want to contact you!

I want to hear from you… Please comment below now!

Read the first part of this edition here

Read the second part of this edition here

Ready to gain more elevating insights?

1.?????Subscribe to my Newsletter “Leverage LinkedIn by Timo” on LinkedIn to receive the next edition. Click the subscribe button above.

2.?????Follow me or Connect (click first “More” button) on LinkedIn to get my fresh tips and insights on supercharging LinkedIn and yourself. Click the bell icon to get notified of my latest content.

Feel free to share this article for anyone else who is interested in leveraging LinkedIn to boost his or her jobhunting or sales.

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Let me make you the next LinkedIn champion: your success is my mission!

Pop me a LinkedIn Message to have a quick 15 min. Zoom call with me. Let’s discuss how I can help you leverage LinkedIn to reach your business or professional goals.

You can also invite me to deliver in-house or virtual training for your team, association or network.

For more information about my one-to-one coaching, training and other services, visit my website here: https://bit.ly/levlibytimo?

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