How to optimize your product page

Read our actionable in-depth guide to increase customer?satisfaction and user experience on your product page.?

Step 1

Choose a simple background for your product pictures. Customers go to the product page to see your products. A neutral (white or grey) background will keep the focus on the product.

Step 2

Present the look and feel of the product, making the buying decision easier:?

• Have at least 3–5 excellent quality product pictures
• Use thumbnails to organize product pictures
• Add a magnifier for product closeups (for example, on mouse hover)
• Include an “in scale” image to illustrate the size of the product
• Create a product video to show the product in movement or push Printful’s fit videos to your store
• Indicate the model’s height and the size they wear to help customers pick the right size

Step 3

Display all product sizes and colors and let customers know if specific variants are out of stock. Offer the option to get notified when an out-of-stock size or color is back in stock.

Increase sales by promoting alternatives to the product that’s temporarily or permanently out of stock.

Step 4

Add a size guide in an easily noticeable place. As sizing differs from brand to brand, a size guide will help you increase customer satisfaction and avoid returns. You can push Printful’s size guide to your store to have the most accurate sizing information.

Step 5

Create a noticeable, color-contrasting CTA button. There is no one magic color that is better than others. What matters is how much the CTA button contrasts with the surrounding area.

Step 6

Include a “wishlist” or “favorites” button to customers that aren’t ready to buy but would like to save the product.

Allow access to “favorite” or “wishlist” buttons for guest users as well to avoid discouraging potential customers.

Step 7

Increase the average order value and boost product discovery on your site by showcasing suggestions for alternative and supplementary products.

Step 8

Create urgency around your products:

• Add a “Buy now” CTA button
• Use phrases like “selling fast,” “hurry,” “only x left in stock”
• Include a countdown for discount deals

Step 9

Organize product info/specs into tabs or a collapsible menu. Keep the most critical information about the product at the beginning of paragraphs and bullet points.

Make your spec sheet scannable by using background colors, icons, or lines separating different sections.

Step 10

Show the estimated shipping cost on your product page. That way, customers can calculate the total cost, consider the benefits of faster delivery, and evaluate the “free shipping” tier before adding items to the cart.

Baymard user research reveals that 64% of the test subjects looked for shipping costs on the product page before deciding to add a product to their cart.

Step 11

Link to your return policy from the main product page. Displaying a link or a brief overview of the return policy increases customer satisfaction. Many apparel shoppers feel anxiety if they lack access to the return policy early in their product search.

Step 12

Show customer reviews on your product page. Baymard’s ecommerce site test reveals that shoppers consider customer reviews the second most valuable source of information after the product image.

Provide a “quick view” of the product rating with a CTA button leading to all reviews.

Collect reviews using a simple form—make it quick and easy to leave a review. Product reviews act as authentic marketing content and social proof for your shoppers.

Respond to negative user reviews. A proactive approach builds trust with your potential buyers.