How to Optimize Your LinkedIn Profile?

LinkedIn is the only social networking site that gives a platform for professionals to connect with global prospects and partners. If someone uses the top LinkedIn best practices, he can gain ultimate professional businesses such as locking the best job or getting more customers. There are 600 million people on LinkedIn looking for like-minded business professionals and you can connect with them for mutual benefits. To get much-needed exposure in front of these potential professionals, you need to rank on LinkedIn when someone searches for people holding the same expertise and experience you do. How can you achieve that? Well, by following LinkedIn best practices. In this article, we will share top tips to cover one of the parts that can help you rank on LinkedIn. That is your LinkedIn Summary.

1. Use keywords in your summary

The summary is used by the LinkedIn engine to match the search criteria added by the searchers. You need to use the most prominent keywords for which recruiters or business partners may make a search. This strategy is also used by the social media agencies to optimize summary of company pages. You can make a search and review top 10 profiles in the search results and their LinkedIn summary to find the keywords they use.

2. Write the summary in the first person language

Many people write their profile summary like someone is introducing them. It is your summary and as per the social media strategy, you need to narrate yourself there. You need to write your summary the same way you would introduce yourself to someone. The golden rule is always use first-person language to connect your visitors.

3. Be creative

Your summary is your first non-verbal communication with your potential recruiter or customer or partner or investor. You may not get the second chance to impress them. Thus, instead of writing normal lines in your LinkedIn summary, be creative to hook the visitor. The very first line should be a catchy line that impresses the visitor and make them feel to know more about you. If you are not that creative, you can take the help of a social media agency or you can review some interesting profiles on LinkedIn.

4. Include everything, but briefly

When someone visits your profile, they will look for information about you. Your LinkedIn Summary needs to be optimized for this fact. Try to include your all proficiency areas to highlight your strength. Be brief and crisp.

5. Conclude with CTA

One of the best practices, according to the social media agencies is to add a CTA aka Call to Action. At the end of your summary, put a CTA with clear information to reach you. You can give your direct contact details or a link to your website.

Use these top 5 tips and see the benefits you receive from your LinkedIn profile.

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