How To Optimize Your LinkedIn Profile In 2024

Here is the truth: A lot of people think that X/Twitter is hotter, but LinkedIn is still the best place to build a business brand.

Let me tell you, big producers on X, Instagram, and YouTube have also begun to take it seriously

But now the question is,

How can you stand out when there are so many new people and voices?

I'm going to show you how to make a great LinkedIn page that people will remember in 2024.

Let's get started.

How to make your LinkedIn profile better

Why don't you think of your profile as your "sales page"?

It should do most of the work to get people to follow you, interact with your content, and maybe even buy something from you.

Anyone who looks at your page should be able to tell

1. What you do

2. Who you help

3. What they can get out of working with you.

That's not all, though.

You should look good on a site with more than 600 million people.

1. Your Banner Picture: Your banner picture takes up the most space on your page. You can talk more about your business, goods, email, etc. at this time.

It should be clear, clean, and simple to understand. Try to put your USP or offer here.

2. Your Profile Picture: Your profile picture is the first thing people will see about you online.

Don't use that bad selfie you took in your car or that old picture from 2007. For a professional shot, ask a friend to use their iPhone's portrait mode, or use one of the many new AI picture tools.

You have no reason to have a bad profile picture these days because it's so easy to make a picture look good.

Your goal is to make people feel the right way. What do you need people to know about you? Not reliable? Kind? For real? That's funny.

Spend money on a good picture so that the image of your brand fits with your business goals.

3. Work on your tagline:

There are too many taglines on LinkedIn to keep track of. "What the heck does this person do?" I ask myself after reading them once or twice.

People have short attention spans, so remember that your title is your chance to be clear. Not smart.

If you're having trouble writing something good, try one of these examples that I've used and liked:

What it says about values: What kind of people do you help? How do you help them do something? What should they expect to happen?

Don't try to be cute or smart. Just make it clear.

4. Community Top Voice Badges:

These are some of the newest features on LinkedIn. People who are skilled and experts in their industry win them over 100’s of other experts by contributing to tons of articles and then showing them on their profiles.

Get one of these badges by adding consistent value to the community and make your page look more trustworthy.

Step 1: Here is where you should start. Find the theme that fits your brand the best.

Pick out a topic that fits best from the list on the right side of the page, then read the pieces that are related to that subject.

Step 2: Pick one or two contributions from the community a day and write your ideas on it. Try to add as much value as you can.

The more reactions you get the better. And if you stay on the top of the charts, you should get a cute little badge in three to four weeks, or maybe even sooner.

You can put it on your page to show how knowledgeable you are.

5. Featured Section: Your featured section gives you a chance to send people away from LinkedIn and to a place where you can control the talk and story.

You could link to your email, website, goods and services, or even a different social media site, like Instagram or YouTube.

It's not a good idea to show off your best LinkedIn posts in the "Featured" area.

That is useless to people. They'll read your LinkedIn posts over and over again, but they won't join your email list or look at what you have to offer.

6. About Us Section: You can say more about your brand or business in the "about" part of your page. So, use this chance to your benefit.

Take the time to do these two things:

Tell your tale: What is the story of how you started your business? How did you come to be where you are now? Stories are fun, and this is your chance to take people on your trip or movement with you.

Second: Close it with a strong CTA or a link to your consultation call/service or offer help!