How to Optimize Your LinkedIn Posts with Image Posts.

From my observations…..

To optimize your LinkedIn post use image posts.

And that doesn’t mean text-only posts don’t work - they do.

Everyone consumes content differently. Some prefer reading, while others engage more with visuals like images or videos.

By using image posts you reach a broader audience, increase profile views, and boost engagement.

Image posts can take many forms:

• Selfies
• Screenshots
• Personal photos
• Memes
• And more…

Here’s how you can maximize the impact of your image posts on LinkedIn:

1. Choose relevant images

Ensure that your image complements your message. A mismatched image can confuse your audience and dilute your message. The image should enhance the text, not distract from it.

• Align the image and text to create a cohesive story.
• Maintain consistency in tone - formal images pair with professional language, casual images with a relaxed tone.
• Use high-quality images; blurry or unprofessional images can hurt your post’s performance.

Using relevant images increases reach by 15-20%

(Data from Richard van der Bloom's 5th edition of the LinkedIn? Algorithm Report)

Here are different ways you can use images in your post and still be relevant:

Example i: Illustrate your point visually

Want to explain something in a way that sticks?

Use images to illustrate your idea, making it easier for your audience to understand and engage with your post.

Example ii: Prove your claims with visual evidence

An image often communicates more effectively than a block of text. When you want to back up your points, a strong, relevant image can solidify your claims and increase trust.

Example iii:

You can use your own photo as an image post. But to stand out add value to your image.

Remember to use an image that is consistent with the post.

Example iv: Showcase Your Personality

It’s challenging to showcase personality in text-only posts. Image posts give you the freedom to express who you are visually, drawing in like-minded individuals.

Just remember—always add value to your post; it’s about your audience, not just you.

Pro Tip: Check out Nathaniel Garcia's profile for a great example of how to add personality and value with image posts.

Example v: Simplify Complex Ideas

An image post can break down complicated concepts into digestible, visual formats. This is especially helpful when you’re trying to explain a multifaceted topic to a broader audience.

Example vi: Summarize Your Post

Not everyone will read entire post. Use images to summarize the key points, making your content more accessible and engaging for skim-readers.

? Avoid Stock Photos: Steer clear of generic stock images, especially those with watermarks. They can make your post feel impersonal and harm its performance.

2. Optimize your image posts for Mobile

Most LinkedIn users access the platform via mobile, so it’s crucial to use the right image dimensions:

• 1080 (w) x 1350 (h) pixels (recommended for vertical images)
• 1080 (w) x 1080 (h) pixels (square images)
• 1200 x 1200 pixels

Vertical images outperform square and horizontal ones, with a 15% higher click-through rate compared to square images and 25% more than horizontal images.

(Data from Richard van der Bloom's 5th edition of the LinkedIn? Algorithm Report)

3. Use Your Brand’s Color & Theme

Incorporating your brand’s color scheme into your images can improve recognition and build consistency.

Personalizing your image posts could increase engagement by up to 45% and boost your authority on LinkedIn.

(Data from Richard van der Bloom's 5th edition of the LinkedIn? Algorithm Report)

Before I conclude, I need to clarify the following about image posts:

• Not every post needs an image.
• Image posts get almost the same reach as text-only posts
• People don't follow you because of the beautiful images you post.
• You don’t need to be an expert or have a unique skill to create image posts.

At the end of the day, it’s the value of your posts that keeps people coming back for more.

As Jasmin Alic said, "Good looks can't make up for poor writing."

So, do you use image posts on LinkedIn? If yes, how’s your reach been? Let me know in the comments!