How to Optimize Your Landing Page for Mobile Users? (and Why You Should)

You’ve probably heard the phrase “mobile first” a lot lately. And for good reason. Mobile traffic has surpassed desktop traffic, and more and more people are using their smartphones to browse the web, shop online, and interact with brands.

But what does mobile-first mean for your landing pages?

Landing pages are standalone web pages that you create for a specific purpose, such as capturing leads, promoting an offer, or launching a product. They are designed to persuade visitors to take a specific action, such as filling out a form, downloading an ebook, or signing up for a free trial.

But here’s the thing: not all landing pages are created equal. What works for desktop users may not work for mobile users. And if you don’t optimize your landing pages for mobile users, you could be missing out on a huge opportunity to grow your business.

Mobile users have different needs and expectations than desktop users. They are often on the go, have shorter attention spans, and use smaller screens and touch interfaces. Therefore, your landing pages need to adapt to these conditions and provide a seamless user experience (UX) that entices visitors to take action without any friction.

In this blog post, we’ll share some of the best practices for mobile landing page optimization, along with some case studies and examples to inspire you. By following these tips, you can create landing pages that delight your mobile visitors and skyrocket your conversion rate in 2023.

Best Practices for Mobile Landing Page Optimization

Optimizing your landing page for mobile users doesn’t have to be complicated or expensive. In fact, sometimes, it’s the simple changes that make the biggest difference. Here are some of the best practices you can follow to make your landing pages more mobile-friendly:

Use responsive design to make sure your landing page looks good on any device

Responsive design is a web design technique that allows your landing page to adjust its layout and content according to the screen size and device of the visitor. This way, your landing page will look good and function well on any device, whether it’s a smartphone, tablet, or laptop.

Responsive design is essential for mobile landing page optimization because it helps you avoid issues that can annoy your visitors and make them leave, such as horizontal scrolling, text overlapping, image distortion, and broken links. Responsive design also helps you improve your SEO ranking, as Google favors mobile-friendly websites.

To create a responsive landing page, you need to use flexible grids, media queries, and relative units (such as percentages or ems) to define your layout and content. You also need to test your landing page on various devices and browsers to make sure it works properly.

Simplify your layout and content to make it easy for visitors to scan and read

Mobile users have limited screen space and attention span, so you need to keep your landing page simple and focused. Don’t add unnecessary elements that can distract or confuse your visitors, such as navigation menus, sidebars, pop-ups, or animations. Instead, focus on the essential elements that convey your value proposition and guide your visitors toward the desired action.

Some of the ways to simplify your layout and content are:

• Use a clear and catchy headline that summarizes your offer and grabs your attention
• Use bullet points or short paragraphs to highlight the benefits or features of your offer
• Use contrasting colors and white space to create a visual hierarchy and emphasize important elements
• Use large and legible fonts that are easy to read on small screens
• Use images or videos that support your message and showcase your offer
• Use icons or symbols to illustrate your points or break up text

Optimize your images and videos to make them load faster and use less data

Images and videos can enhance your landing page by adding visual appeal and credibility to your offer. However, they can also slow down your loading time and use up a lot of data, which can hurt your conversion rate. According to Google, 53% of mobile users will leave a page if it takes longer than 3 seconds to load.

To optimize your images and videos for mobile landing pages, you need to:

• Compress your images and videos to reduce their file size without compromising their quality
• Use the right format for your images (such as JPEG for photos or PNG for graphics) and videos (such as MP4 or WebM)
• Use lazy loading techniques to load images and videos only when they are in view
• Use adaptive streaming techniques to adjust the video quality according to the network speed
• Use thumbnails or placeholders for images and videos to indicate their presence before they load
• Use alt text for images and captions for videos to provide alternative information in case they don’t load

Include clear and compelling calls to action that are easy to tap and visible on the screen

The call to action (CTA) is the most important element of your landing page, as it tells your visitors what you want them to do next. Your CTA should be clear, compelling, and consistent with your offer. It should also be easy to tap and visible on the screen at all times.

Some of the best practices for creating effective CTAs for mobile landing pages are:

• Use action-oriented words that convey urgency or value (such as “Start Now,” “Get Your Free Trial,” or “Save 50% Today”)
• Use contrasting colors that stand out from the background
• Use large buttons that are easy to tap with a finger
• Use a single CTA per landing page to avoid confusion or choice paralysis
• Use sticky or floating CTAs that stay on the screen as the user scrolls
• Use directional cues (such as arrows or pointers) to draw attention to your CTA

Test your landing page on various mobile devices and browsers to identify and fix any issues

Testing your landing page is crucial for mobile landing page optimization, as it helps you ensure that your landing page works well on different devices and browsers. Testing also helps you identify any issues or errors that can affect your user experience and conversion rate, such as broken links, misaligned elements, or slow loading speed.

To test your landing page, you can use tools such as Google’s Mobile-Friendly Test, BrowserStack, or Hotjar. These tools allow you to check how your landing page looks and performs on various devices and browsers and provide you with feedback and suggestions on how to improve it.

You can also use analytics tools such as Google Analytics to track and measure your landing page performance, such as traffic sources, bounce rate, conversion rate, or average time on page. These metrics can help you evaluate the effectiveness of your landing page and identify areas for improvement.

Case Studies

To help you see how mobile landing page optimization works in practice, here are some case study examples of companies that have successfully optimized their landing pages for mobile users and achieved impressive results.

How Spiceworks increased conversions by 54% by simplifying their form

Spiceworks is a community platform for IT professionals that offers various tools and resources. One of their goals was to increase the number of sign-ups for their free IT help desk software.

To achieve this goal, they decided to optimize their landing page by simplifying their form. They reduced the number of form fields from 11 to 4, making it easier and faster for visitors to fill out the form.

They also added a clear headline, a subheadline that highlighted the benefits of the software, and a testimonial that added social proof.

By simplifying its form, Spiceworks increased its conversions by 54% and reduced its cost per lead by 35%.

How Elementor improved loading speed by 69% by optimizing their images

Elementor is a popular WordPress page builder that allows users to create beautiful websites without coding. One of their challenges was to improve their loading speed, especially for mobile users.

To achieve this goal, they decided to optimize their images by compressing them and using WebP format instead of JPEG or PNG. WebP is a newer image format that offers better compression and quality than traditional formats.

By optimizing their images, Elementor improved their loading speed by 69%, which resulted in a better user experience and higher conversion rate.

Ready to Optimize Your Landing Page for Mobile Users?

Mobile landing page optimization is not a one-time thing. It’s an ongoing process of testing, measuring, and improving your landing pages to meet the needs and expectations of your mobile visitors.

By following the best practices we shared in this blog post, you can create landing pages that adapt to different screen sizes and devices, reduce clutter and improve readability, reduce loading time and bandwidth consumption, include clear and compelling calls to action, and test your landing page on various devices and browsers.

If you need help with creating or optimizing your landing pages for mobile users, feel free to contact us today. We have a team of experts who can help you design and implement effective LPO strategies that will help you achieve your goals.