How to Optimize Your Email Marketing

As you know, email marketing is one of the oldest marketing methods. But does being old make it old-fashioned? Not at all! It’s still the cornerstone of marketing, which many brands still prefer and get very convenient feedback.?

What Is Email Marketing?

Like all other marketing activities, email marketing is the general name used to promote your product/service, acquire new customers, and increase your existing customers' loyalty.?

What Are the Important Components of Email?

1- Sender Name “From”

That’s the part that shows who the mail is from. Using a person's name here will make your email more sincere. However, for general campaigns and information emails, you can use the name of your brand directly, such as "Oppflow" or "Dilan from Oppflow," for which you can also use the name of the person with your brand name.?

2- Subject Line

The title of your email is the first text that your receivers encounter in your email. That's why it’s crucial to be catchy and describe what your mail is about.?

3- Preview text

Our preview text is the slightly faded part next to the email title. Here it’ll be enough to give information about your mail interestingly.?

4- Body Text

Here we come to what makes an email. Prepare to unleash all your strategies. That’s your torso!?

5- Call to Action?

Isn't our goal always to get our audience to take action? So let's make our calls to action and meet our (potential) customers.

6- Footer

That mandatory field provides information about your company (such as name and address).?

7- Contact information and social media links??

Where will people contact you? Right here.?

Now that we've gone over the components, let's talk about how to optimize the mail.?

6 Steps to Optimize Email Marketing

1- Who are you sending the mail to??

Of course, the target audience we talk about repeatedly also appears in email marketing. Is your email really sent to people who might be interested in your product/service? How did you access the email addresses of these people? Do you remove people who aren’t interested in your mailings from your mailing list? After all, you don't want to disturb anyone.?

2- What time do you send the mail??

Here, unfortunately, we won’t be able to give a direction like "Send an email at this time." You need to discover this optimal time according to your audience and brand. A little trial and error never hurt. What are A/B tests for?

3- Is the subject line attractive enough??

The title of the email is the part that has a direct impact on the open rate. Since the open rate is one of the most important metrics of email marketing, what should we do? First, we should keep our headlines short, clear, attractive, and descriptive. Here you can analyze which kind of headlines your audience clicks more with A/B tests.?

4- Is your email "personal" enough?

Personalization is one of the most critical concepts of recent times. Even though your mail goes to hundreds of people simultaneously, personalization, even by company name in B2B and person name in B2C, will increase people's engagement with your mail. You can also take your personalizations one step further according to what the audience you are in contact with likes and dislikes.?

5- Does your body text describe you, your product/service, and your purpose?

Nobody likes verbiage. Especially not in an email! Pay attention to preparing short, clear, descriptive, and engaging texts. Benefit from visuals, linkings, and emojis. You should always consider these three elements that directly affect the readability rate. The writing layout of your mail, even the places you divide into paragraphs, is essential in terms of readability. For example, what kind of emails do you like to read??

6- Does the call to action really drive action?

What we mean here isn’t only CTA buttons. However, those buttons' color, text, and size are also points to consider. Here we recommend you focus on the call to action in general. Why should the person take action with this mail? What are you offering? Do you know them? Have you sent them content that really makes them take action right now? If you noticed, the topic came to content here too. Let's take you immediately to our article "How to optimize your content."?

If you have completed these 6 steps, all you need to do now is analyze your data.?

As we always say, you optimize, and Oppflow manages!?

See you next week.?