How to Optimize Video Content for B2B SEO
Let’s consider a thought experiment. ??
You’re a business owner that knows little about video marketing.
You don’t have a content execution strategy, much less a video content team.
What you do have is a valuable product or service.
It solves pain points for your target consumers, but few are aware that your brand exists.
You know that videos are 45x more likely than text-based content to rank in the top 10 on search engine results pages (SERPs)...
…but how do you build a video marketing campaign from nothing?
In this article, we’ll reveal:
Does Video Content Improve Your SEO?
Yes, video content maximizes the success of your search engine optimization campaigns. In fact, there’s a simple reason that Google values video SEO.
The video marketing team at Optimum7 have earned the top spots on the SERP for several hundred vital keywords. How did they do that??
By optimizing the content.
How to Optimize Your Video Content to Maximize SEO Authority
Google owns YouTube, and Google loves Google. They want to keep their users on their properties for as long as possible.?
So, of course they're going to showcase YouTube videos on their search results pages. How do you produce your content to profit from Google’s self-love?
Optimize Your Videos and Advertise
If Google sees that your videos provide them with all of the information they like, they’ll push your content to the top. What information do they like to see in your media?
领英推荐
Want to conduct an experiment with us? Open a new tab and search for “BigCommerce custom design” on Google.
As of the time of writing, our videos are in the top 2 spots after the sponsored results.
Now, click on our video “BigCommerce Custom Template Design.” You’ll notice the video is broken into chapters, the title is informative, and the description is easy to read.
But take a look at those views. Do you think that we attracted them organically?
We did not. Instead, we created an ad campaign on Google AdWords to attract thousands of views, and that's when Google started ranking that video at number one. It's a very basic process.
If our video SEO strategy works, then why are we sharing it with you?
Why not? Let’s assume you (yes, you, whose coffee is getting cold) are one of our direct competitors. If we weren’t confident in our ability to adapt and innovate, then we wouldn’t work in tech.?
We’ve heard it said that there is no such thing as an oversaturated market; instead, you just don’t have unique value to offer. This is particularly true in the technology industry, which seems to evolve — and in surprising ways — every quarter.?
But none of this is important, because theory and practice are separate matters altogether. We like the way that our CEO, Duran, puts it:
“Just because you watch Bruce Lee, doesn’t mean that you can do kung fu.”?
It would benefit the industry as a whole if you can take this strategy and improve upon it.?
However, if you can’t — or if your time is better spent perfecting your own products and services — then you know where to find a team of video marketing experts.
Outrank Your Competitors with YouTube SEO from Optimum7
65% of executives report visiting a product or service page after watching a video.
This is great if your B2B business optimizes your videos to appear first in relevant search results.?
To keep your brand at the top of your prospects’ minds, speak to our video marketing experts today!
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