How to Optimize PPC Campaign?

?Why am I not getting Impressions/Clicks?? For Amazon PPC Consultant?

??1-Some keywords CPC are too expensive.

??2-Main Keyword: If on main keyword your CPC is too high and you are not getting any impressions/clicks/conversion, block your main keyword for the time being.

??3-Low Search Volume Keyword: Never neglect low search volume keywords, also run PPC campaign on low search volume keywords.

??4-Keyword: Keyword on which you are running campaign must be in your listing Title, Bullet Points, Description & Backend search terms.

??5-Reviews: Try to increase reviews in start.

??6-Singular & Plural Keyword: Delete the lowest search volume keyword in singular & plural keywords & never run your PPC campaign on both keywords.

??7-High SV keyword Vs Low SV keyword: Never include high SV keyword & low SV keyword in same campaign, like SV/65000 & SV/3500.

??8-Honey Moon Period: Don’t wait end of honey moon period, start your PPC campaign from day one it will give boost to your keyword for ranking.

??9-Suggested bid: Amazon tells us about suggested bid, in start we should keep our bid suggested to rank but after getting report of campaign after two weeks (16 days), when we get relevant keywords, we will move from suggested bid to high bid. (If we don’t care about budget & have enough budget, we can give higher bid rate in start).

??10-Make sure your budget is not too low to start getting impressions/clicks. Like we give bid $0.60 and average CPC for the keyword is above $1 then its not possible to get impression/clicks.

??11-Relevancy: Amazon shows its victors to most relevant ads even we pay a high bid. (for high budget/we can show our ads on other irrelevant keywords by running Match Type/Broad if want)

??12-Keyword: Keyword on which you are running campaign must be in your listing Title, Bullet Points, Description & Backend search terms.

?8 Important Things to Know About PPC? For Amazon PPC Consultant?

??1- Patience is the Key while working on PPC Campaigns. If a keyword is not converting then add it to negative right away, if relevant but not getting sales, give it at least 10 clicks after 10 clicks if no sale on that search term, simply block it.

??2- Amazon PPC is not a profit generating tool itself but a vitamin supplement that boost your organic rank, once your product gets ranked organically, most of your sales will be coming from organic orders, so your spending on PPC will be lower day by day.

??3- Don’t think that your ACOS will be ideal in start, reason is because once you target different keywords in different match types, you get clicks which helps with testing of keywords. It may go up to 300% in start.

??4- The profitable keywords (Search Terms) will be added into campaign as an exact match & non profitable will be added as negative keyword.

??5- Once you keep doing this every other day or two, your campaigns will be optimized and your product will not show for any irrelevant non profitable keywords, hence your ACOS will be improved.

??6- In start 30% (ACOS) should be the target to reach. Always keep breakeven ACOS in your mind in start.

??7- If keyword is the main & super relevant not generating sales that means there is something wrong with your listing. Optimize your listing in such case and makes its content likeable.

??8- 99% PPC campaign depend on your product listing. Your product listing should be fully optimized while running PPC campaign according to amazon requirement including Images, Title, Bullet Point, Description/A+ Content and Backend Search Term words

?Campaign Bidding Strategy ? For Amazon PPC Consultant?

??Dynamic bids – down only: *Prefer*: If I keep bid $1 then my add will show on bid rate $1 or lower then $1.

??Dynamic bids – up and down only: If I keep bid $1 then my add could be shown where bid rate is $2 means 100% up and could be shown down 70%/80% means 10/20 cent.

??Fixed bids: If I keep bid $1 then show my add on spot where bid rate is $1, because it is pay per click. And its fixed.

?What to do if main keyword is not getting conversion ? Amazon PPC Consultant?

I run PPC campaign on keyword and I am on first page on amazon search term page. I fully optimize listing including Images, Title, 5 Bullet Points, Description/A + Content & Backend Search Terms. Price of my product is at breakeven point then other competitors. My Product also have some extra features then other competitors. I am getting impressions & clicks but unfortunately this keyword is not generating any conversion/sales. ??(then simply left this keyword, Add in negative keyword & block it, ??even it is main keyword until you get some more reviews). Decrease your bid rate little bit and show your ad on 2nd page with low bid. ??Always remember; Main keyword has high reviews & high SV search volume, So in start try to get rank on keywords who have low reviews & low SV search volume. Once, you get some reviews on your product then again unblock your main keyword and try to rank on it. ??In start try to target product targeting/ ASIN targeting on those competitors who have 200 to 500 reviews and have less product feature then your product.

? How to Optimize PPC Campaign ?

??Amazon PPC Campaign is not a profit margin tool ??Patience is the Key while working on PPC Campaigns

? 1.?Structure your campaigns (consistently)

For each product (ASIN), you will create two campaigns

A-?Automatic Campaign

i-???????????????Amazon identify relevant?keywords for you in an automatic campaign

ii-????????????The?automatic?campaign performs?target research

iii-??????????Run automatic campaign for 2 weeks

iv-???????????Download search term report & add converting keywords in exact campaign (Automatic campaign to Manual campaign)

B-??Manual Campaign

i-???????????????Broad Match, Phrase Match & Exact Match.

? 2.?Product Targeting / ASIN Targeting

i-???????????????Reviews: For new account with 15/20 reviews target 300/400 reviews product.

ii-????????????Product Features: Target competitors wo have less product features then your product or he is unaware about his product features like image, bullet points & A+ Content.

iii-??????????Brand Awareness: If you are brand registered ten you can target to high reviews products for brand awareness.

? 3. Group similar products in the same ad group according to equal Search Volume (15000 SV)

i-???????????????No.1 Keyword 3000 SV

ii-????????????No.2 Keyword 2800 SV

iii-??????????No.3 Keyword 3200 SV

iv-???????????No.4 Keyword 3100 SV

v-?????????????No.5 Keyword 35000 SV

? 4. Campaign Bidding Strategy (ACOS)

Dynamic bids – down only: Prefer: If I bid $1 then my add will show on bid rate $1 or lower than $1.

Dynamic bids – up and down only: If I bid $1. My add could be shown where bid rate is $2 means 100% up and could be show down 70%/80% means $0.20.

Fixed bids: Show my add on spot where bid rate is $1, because it is pay per click. And its fixed.

? 5. Create different ad groups for keywords with different levels of generality

Campaign 1:?Men’s shoes

Ad Group 1?(“men’s shoes”) for general keywords of that product category (“shoes for men,” “men’s shoes,” “black leather shoes” etc.)

Ad Group 2?(“men’s sneakers”) for specific keywords (“sneakers for men,” “men’s tennis shoes,” “men’s joggers,” etc.)

Ad Group 3?(“men’s boots”) for specific keywords (“men’s boots,” “hiking boots for men”)

? 6. Run a Low-Bid Campaign (short & long tail keywords)

i-???????????????Set the campaign to automatic targeting.

ii-????????????Within the campaign set bids around 10-15 cents.

? 7. Minor Variation s, es

Men watch, Men watches, delete the low SV keyword & run PPC campaign on high SV keyword.

? 8. Optimize listings to ensure ads are shown for all relevant search queries

i-???????????????99% Amazon PPC Campaign depend on your product listing.

ii-????????????A picture speaks for a thousand words

iii-??????????Customer’s (intention)/ buying decision depend on your product image.

iv-???????????Your product features must be clear on main image.

v-?????????????Potential keywords in Title, Bullet points, Description.

vi-???????????Backend Search Term (what other names of that product in country) ?

? 9. Eliminate unwanted search queries to reduce costs (ACOS)

Discovery Campaigns

i-???????????????Set keyword match types (Exact)

ii-????????????Set negative keywords (Broad, Phrase)

? 10. Track your PPC spend based on product performance

i-???????????????Remove products with poor performance

ii-????????????Only impressions & clicks

iii-??????????Converting keywords & non converting keywords.

? 11. Define your target Advertising Cost of Sales (ACOS)

i-???????????????Calculated as ad spend divided by ad sales

ii-????????????Depend on your profit margin

iii-??????????5% to 15% - 30% to 40%

? 12. Track and optimize your bids (CPC), Sort & Long Tail Keywords

The optimal target bid differs according to keyword.

i-???????????????If the average cost of sale (ACoS) for a keyword is above the target value, you should lower the bid

ii-????????????If the ACoS is below the target value, then test whether the ad’s reach—and sales along with it—can be expanded by raising the bid price.

? 13. Start bidding on new keywords with a higher price (0 title density)

If you’re adding a new keyword, then you should set a higher bid price at first?$0.25. New keywords don’t yet have any click history for Amazon?

Campaigns should be updated regularly in this way in order to reach the sweet spot where ad spend and sales reach a desirable ratio.