How to Optimize Mobile Apps for Google Play Store?

The Google Play Store is the ultimate place for Android app developers to host their apps. Android is the most widely used mobile platform in the world and it is natural that the Play Store has millions of apps in it. Adding your app to the Play Store can be easy but getting large number of downloads may not be. You will be competing with thousands of other apps in your category. The only way to increase the number of app installs is to optimize your mobile app. Here are the 4 key factors that need to be addressed when you want to optimize mobile apps for google play.

1. Keyword Optimization

Start by brainstorming to find the most appropriate keywords for your app. You have a new app and it doesn’t have the traffic as its competitors. So make sure that your initial focus should be on finding the ‘download’ keywords. People search for such keywords for downloading the app.

Avoid keywords which are generic. You should also use long-tail keyphrases. Besides brainstorming, you should also use a keyword research tool to find the best performing keywords for your app. It is important to maintain a record of each keyword’s performance. The following points should be recorded about your keywords:

• Traffic
• Ranking difficulty

Keyword Metrics: Also make sure to get metrics against each keyword. Keyword research and optimization is a continuous process and this data will help you find and change keywords that deliver the best-possible results.

2.App Description

Once you have conducted the keyword research and brainstorming, use the chosen keywords to optimize the app description and the title. Your most important keyword should be used in the app title. Other keywords should be used in the description without over-optimization. Follow these tips to optimize mobile apps for google play by focusing on the description:

• Your focus should be on your users. Think what they want from your app.
• Make sure that the most useful and impact-making text is visible on top. People should be able to view this important text without having to click on ‘learn more’.
• SEO best practices should be used. avoid spamming keywords.

It is recommended to follow Google’s best SEO practices when optimizing your Android app’s description in the Play Store. When you optimize the content above-the-fold, it helps increase the chances that people will continue reading.

3.Reviews & Ratings

Reviews can be as important as the above-mentioned factors when it comes to optimize mobile apps for google play. Your focus should not only be to get more positive reviews and ratings, but also convert negative reviews into positive ones. When you add a new app, your goal should be to get as many downloads as possible to increase your reviews.

One of the simplest and most effective ways to increase your app’s reviews is to ask for them. interestingly, most people who download and use your Android app may not leave a review. This is especially the case when they are satisfied with the app’s performance. This is why it’s important to ask for reviews and buy Google Play reviews.

It is important to optimize this aspect of your app's presence in the Play Store because more than 8 out of 10 people will check the reviews and ratings before deciding whether to download an app or not.

4.Get High Quality Backlinks

This is similar to conventional SEO.The more high quality backlinks you have to your page,the better it is for search rankings.So you should also try and get a few backlinks from high quality sites to your app's Play Store page.Avoid getting lots of links,as it can be seen as spamming.PR can help in getting the word out and your app's story can go viral.It will be best if your Android app gets organic backlinks yourself, but make sure that you follow SEO best practices when you optimize mobile apps for Google Play.

So follow these key strategies to target the 4 important factors that help optimize mobile apps for Google Play.It is recommended to follow only ethical methods to rank your app high.This can have long-term benefits,helping your drive more downloads and have more satisfied customers.