How to Optimize a Lawyer’s Website for SEO Easily and Efficiently

Hi everyone!

I think it is safe to say that legal site promotion is no easy task. The market for legal services is overcrowded, and the competition is very high. And even if your site enters the TOP-10 in Google, this does not guarantee that customers will choose your company since people usually study at least five different resources before making their final decision. It means that you need to improve and optimize your site to look more advantageous against the background of competitors.

What to look for when optimizing a legal website:

1. The theme of the site is clearly defined.

The site should accurately reflect the topic and talk about the type of legal practice you are engaged in. Each service should have a separate?landing page. The content of the service pages should be maximum. You must convince the client 100% that you are a professional in your field. Your cases and other materials that confirm your competence increase the conversion very well.

2. Regular updating of sections

If you have a Q&A section on your site, answering the questions regularly and systematically is crucial. The faster you do this, the more helpful your resource will be for users. The same is true for the Blog section. New posts should appear at least once or twice a week.

3. Availability of reviews

Text testimonials from customers will speak in favor of your professionalism. But?video reviews?will be the most effective.

The points listed above will help confirm your skill level and inspire confidence.

As for technical tips for website optimization, I have prepared a checklist for you with a detailed description of the steps. You can?download this list?and use it to monitor the work of your SEOs.

But I do not recommend doing SEO on your own. It is too big a risk to make blunders that can lead to fatal consequences. Your site may appear on the last pages of search queries. It is better to seek help from professionals immediately.

I am always ready to answer your questions, so if you have any - do not hesitate to ask them in the comments section below!

Good luck!