How to Optimize Influencer Marketing Campaign

Although influencers have entered our lives in the last few years, we can say that they have revolutionized marketing with their impact. But are we making enough use of influencers that strengthen word-of-mouth marketing and allow us to come together with the target audience in a relatively organic way? Or do we still see them as a temporary trend??

What Is Influencer Marketing??

Influencer marketing is a marketing field where people with an audience on social media are used to promote and/or sell a product/service. When metrics are determined based on the dynamics of the social media platform and strategies are developed accordingly, you’ll start to get maximum efficiency from influencer marketing.?

Improve Your Influencer Marketing Campaign in 5 Steps

1. Define your marketing goals and budget

Starting work without defining the goal and budget of your campaign will be a wild goose chase. Instead, focus on what you expect from influencers and how much budget you can allocate them. What percentage of your overall marketing budget will you give to influencers? Will you aim for brand awareness or direct sales? After deciding on these, look at which metric is essential for you: CPM, CPI, or ROI.

2. Select the platform and content type of the campaign?

Which social media platform will they post on, and in which format? Will you organize a giveaway on Instagram or share a video on TikTok? The platform and the type of post will change the whole dynamics.?

3. Choose the most suitable influencers for you?

You need to evaluate the influencer you choose in many dimensions, such as follower base, engagement rate, recent posts, collaborations, and the people's perception when they hear that name. Don't just say influencer; they’ll be your brand's ambassador on social media.?

4. Create a clear, concise, and original brief

Giving a brief for the content that influencers will produce is a very tricky issue. If you give a very strict brief, there’ll be no creativity; if you leave it too free, it might not fit your brand. Therefore, give briefs that’ll create a template in the influencer's mind but won’t tighten them too much. Underline the essential elements you want them to say/write/shoot. Determine free areas. This will both increase your content’s quality and give the influencer space to be themselves.?

5. Analyze

Of course, we came to the ‘sine qua non’ of every optimization: analysis. It’s crucial to analyze each influencer post and develop your strategy accordingly. There can be worlds of differences between two posts from the same influencer a month apart. And why? Were their followers saturated with the product, was the content not as high quality as the previous one, did it smell too much advertising, and was the day or time of the post not appropriate? You should have an answer to all of these questions. The metrics you track will be your most considerable help here.?

While you determine your strategies and select the influencers, Oppflow is always with you to manage your content process.?

Start using it now to make a difference in your content operations.