How to optimise your marketing budget in a recession ??
Marketing in a recession???
Marketing during a recession is complex and dependent on the business - you certainly can't apply a 'one-size-fits-all' rule.?
In most cases, continuing to invest in marketing will lead to growth and a larger market share once the recession has ended but, if your industry is in decline, it may be wiser to either bide your time or invest just enough so customers who are still looking for your products know where to find you.
In our latest blog post, Strategy Director,?Julie Reid, pulls together the?key answers?that any marketer can use to make their case that investing in marketing is necessary even when budgets are tightened.
BrightonSEO 2022: our key takeaways
A few weeks ago, the team headed down to bustling Brighton for what is probably one of the best SEO conferences in the world.?
With so many talks jam-packed into these 3 days, our team had to pick which speakers they chose to listen to wisely. Incredibly, everyone came away with fresh insights and perspectives from their chosen talks, so each attendee has decided to summarise their favourite talk and its main takeaways so that you can all benefit from industry expert knowledge - even if you weren't able to be there.
领英推荐
Head over to the?blog?to see what they have to share ??
Ace of Paid???
Join us for our next in-person?Breakfast Briefing?on Wednesday 23rd November at Hallam HQ.
We'll be sharing exclusive insights into what your?Paid Media?strategy needs for 2023. Our CEO,?Julio Taylor,?will explore the current marketing landscape – including changes in privacy and attribution – and how that affects Paid Media strategy, before?Jack Brown, our Head of Paid Media at Hallam, shares his advice.
Jack will explain how you can take your activity above optimising for vanity metrics and start seeing exactly which networks, targeting options and ad types are driving the most actual profit for your business - an essential way to prove the value of marketing during a recession.
Don't forget, we'll be serving up fresh pastries and 200° coffee, too! ?? ??
Monitoring And Evaluation Specialist at Shiraz University of Medical Sciences
2 年Hello dear (( Hallan team)) Thank you for sharing this informative and insightful post. Thanks a lot. ???????? #shibainu #onedollar ????????????????