How to optimise for voice search

If voice search optimisation isn’t part of your SEO strategy, it’s time to fix that. Here are six tactics to optimise for voice search today and beyond.

1. Understand Your Type of Customer & Device Behaviour

• Just as voice search algorithms use data and location to understand our searches, marketers have to dig deeper to understand consumers and their behaviour.
• Real-time data and research on consumer insights can provide useful information into how different people use voice search and on what type of voice-enabled device.

1. Focus on Conversational Keywords

• While I don’t believe that short tail keywords will ever disappear entirely, they aren’t really relevant when we consider how people naturally speak. More than ever, marketers need to focus on?conversational long-tail keywords. It’s essential to work out what questions you need to answer.

3.?Create?Compelling?Persona-Based Content

Brevity, context, and relevance are essential when optimising for voice search. What might be different from your usual SEO strategy is that now you also need to pay special attention to:

• Creating detailed answers to common questions
• Answering simple questions clearly and concisely

Create rich, captivating content that answers your users’ most common questions and solves their pain points.

A good strategy that’s already been adopted successfully by many websites is to:

• Create content or a webpage with a headline that asks a common question
• Immediately after the headline, provide a short answer or definition to the question
• Use the rest of the page to provide further detail on the topic

The significant thing about this strategy is that the rich, robust webpage ultimately appeals to Google’s ranking algorithm. In other words, Google loves it and will put you ahead!

At the same time, the short-and-sweet information at the top of the page is optimised for voice search and might even become a featured snippet.

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