How to Open a Waste Management Business?

Discover how to create a waste management business profitable even if in your community no one produces waste.

I know that you are wrinkling your eyebrows thinking “what the hell are you saying?”

I know it creates confusion.

How is it possible to create a waste management business even if in my community no one produces waste?

How can a community not create waste?

Is it really possible?

These are only a few of the questions that are crowding your mind.

I know them.

And they are right questions if you think about wastes.

But before I move ahead let me tell you that unfortunately behind the opening of a waste management business there is always the same problem.

People think that opening a waste management business is like the opening of a supermarket only because they satisfy the needs of the citizens, the population or the country.

That’s the most impactful mistake that people make.

Not only because it impacts negatively on the pockets of the entrepreneur that decides to start the business but also because the impact of this mistake causes several problems in the environment of the community.

As an example the uncollected waste, the waste dispersion in fields, the quality of life for the citizens of the area and more and more.

If you watch the common causes behind this mistake are the same causes that create the failure of a supermarket or a small market in your city. Low level of knowledge of the market, low level of knowledge of the competitors, low or total absence of knowledge in the promotion of the business in the market.

These are the same mistakes that you risk opening a waste management business. It is completely equal to a supermarket or a grocery store. The needs to satisfy are different but the approach to go ahead is the same.

For that if you are a waste manager and you decide to launch your own business you need to read this newsletter if you want to avoid throwing away tons of money over millions of seconds of your time.

First of all I want to catch your attention on one point: every single year all around the world millions of shops (groceries, supermarkets and more) close due to the mistakes that I mentioned above.

What you probably don’t know is that thousands of waste businesses close for the same problems.?

Yes, the same problems.

But what originates these problems?

In waste management the mistake is in considering waste as something without value and not a valuable material.

And due to that the business consultants in the field don’t drive you in the collection of these valuable materials in a different way and in a lot of cases they don’t suggest you to watch or promote, close to your business, a company that could use the secondary raw materials produced in your plant to produce items or goods.

They only give you the indication about the quantity of inhabitants in the area and starting from that they create an hypothesis about the quantity of the waste that is possible to collect considering an eventual presence of competitors.

As you can easily understand this model, especially nowadays, it’s not only obsolete but it’s something that cannot work for the new role of the waste management businesses.

It works only in the mind of the business consultants that you have involved.

Unfortunately for you, googling you’ll continue to find the same approach.

I tried before the publication of this newsletter searching “How to open a waste management business”. That’s the result:

As you can see the focus is on technical activities when the first step could be the measurement of the importance of proper waste management in the population.?

In fact, without these datas how is it possible to launch a waste management business nowadays?

It’s like trying to go into the desert to find a oasis without the GPS details.

The chances of finding it are few and, unless you have substantial capital to invest, you’re risking to go Ko before starting.

And that is what happened to the thousands of waste management businesses that started last year and that now are closing or selling their license.

For that reason today I decided to give you the right direction to follow because you, as a waste manager and as a future waste management business owner, have an important role for the entire planet.

Yes, not only for your community.

Everything starts in your community but it impacts all around the world because your model could be implemented in another country with the same characteristics or the same problems.

As I mentioned I’ll talk to you about a waste management business profitable even if your community doesn’t produce waste.

In fact if you start considering waste as materials to recycle to produce other goods that gives you the first idea about what it means being in a waste management business that doesn’t collect waste.

Let me give you an example.

Think for a moment what happens when you need to buy a spare part for your car or your truck.

In front of you there are 2 opportunities: you can buy a new one or a used one.

Buying the new one you go to the spare parts shop and with the details about your car, the guys inside the shop are able to give you the spare part that you need.?

Buying the used one you can go to a car scrapper or to its shop and using the details of your car they are able to give you the same part used and in most cases refurbished like the new one.

What is the difference between the spare parts?

One is new, produced with “new materials”, the other one is like new, especially if refurbished.

I know that you are asking “Hey Sam what that means?”.

Think about what the car scrapper sees when he/she collects an old car to dismantle. He/she sees tons of iron and steel, in some cases, but in a lot of cases he/she sees the opportunity to collect hundreds of spare parts to refurbish or to sell them to the company that refurbished.

He/she is using the approach that you as a waste manager could assume before to open your waste management business.

In fact if you start with that approach you stop considering waste what citizens of your community, or your country, are producing and you start to consider them as products.

That means that considering them as products if you want to increase the quantity and the quality of the products produced you need to do one thing: promote the production.

How?

As happens in the production companies, you need the creation of a simple and functional process that drives the production. As an example you could share the characteristics of the plastics that you want to collect diffusing what are the differences between the 7 types of plastics and how they can individuate them in an easy way.?

At the same time to motivate the production you have to create a bonus challenge that awards the best producer in the city.?

These are only a few examples that you need to think about before the opening of the waste management business.?

At the same time you need to think about the second part of your business.

In fact if on one side you have the production on the other side you need to sell the products.

What are your products?

The secondary raw materials that your plant produces.

That means that you need a knowledge of the market of the raw materials and of the market of secondary raw materials.

But that’s only the starting point.

In fact you need the connection between you and the potential clients for the secondary raw materials.

For that you have to attract potential clients creating a brand and a value proposition for your products. To do that you have to create something that differentiates you from your competitors (direct and indirect).

It could be a special treatment, a special requirement, an exclusivity of your process or your business approach.

That’s the approach that gives you the opportunity to open a waste management business that generates revenues for the company supporting the community solving the waste problem but at the same time it supports the growth of the local economy supporting production companies with the supply of secondary raw materials for their production.

This is what we do in MiM? Marketing Interim Managers every single day.

And thank to this experience we decided to create Marketing4Waste MasterClass the first Marketing & Sales MasterClass totally dedicated to waste managers and people in waste management where we’ll teach you about Marketing, Branding, Social Media, Copywriting, Sales and more to manage or to Open a Waste Management business that will be aligned with the new role of waste management in the planet.

Join our MasterClass HERE

Be The Change

Sam