How to open a Social Media Marketing Agency?
What is social media marketing?
Social media marketing is the use of social media platforms to connect with the target audience and to promote websites or brand content. It increases sales and excels the website traffic. Social media marketing work with
- Great content about your brand, service or website
- Keep engaging with your audience
- Create social ads and share on different social media platforms
- Analyze your results
Social platforms have become an essential part of marketing and enlarging the product or service reputation in the eyes of the target audience. The emergence of social media platforms cut down traditional marketing mediums. How? There are two things which help you to grow in your internet business
- Analytics and Measurement Tools: Provides your data to decide on purchasing, target audience, variation in people likes and dislikes, help to find the trendy items etc.
- Social Marketing Campaigns: It’s a hook, hang the audience mind for a while and get their attention. Just like Nike Campaigns: “Just Do It”. You can use analytical data to optimize social marketing campaigns.
Different social media platforms are mention below:
- Messenger
- YouTube
- Quora
Tip - Look closely at your surroundings first
As living in Pakistan, which is an Asian country it would be great to find the target audience from the neighbourhood. The importance of social media marketing has excelled since the COVID-19 come. Everyone has facing global lockdown, staying at home is a chance to work on yourself. The preferable thing is to accept the current situation and get ready for the next. It is tough to sustain a business without the internet. No doubt brick and mortar business are closed and without social media marketing, they find it hard to upscale their presence. So what we concluded? You need a strong social media presence to offer the services.
We are in 2020; we have different marketing mediums to still work for handsome money. People making different videos and share on social media platforms about their services or brand to stay alive in front of potential customers.
It’s a time to start a social media marketing agency, also known as (SMMA) and the plus point is you don’t need any college degree. You can help the brick and mortars or someone who has a website or brand.
What you required to run a social media marketing agency?
- Learn the tools and technique which help you to adversity the product or service etc.
- How to get organic traffic
The best thing is that you can grow either other business or your own.
There are 5 points which you should consider to start your social media marketing agency.
1. Creating a website: If you do not know website developments then watch this tutorial. If still, you are unable, ask someone for help and give some money also or make any commitment for the future. Because everyone is searching for work and want to make a good portfolio (we will discuss later portfolio). See. Ups and downs are always happening; try to adopt the giving attitude according to your capacity. Sometimes life is checking you before giving you something big. Create your social media accounts: To run a social media marketing agency, you need a consistent social presence. I would recommend creating social media accounts on all platforms. Tip- creates accounts with one name and keep uniform branding. Here is the list of top social media platforms.
- Facebook Pages: Facebook is the biggest source of earning for all online business. Facebook has 2.6 billion active users. In 2020, billions of dollars worth of selling of goods and services are occurring on Facebook. A good Facebook page required good pictures, videos, and text posts. Always post relevant content, which talks about your services. You should avoid something
- Don’t use a picture with text. Facebook doesn’t like it.
- Facebook doesn’t like websites links. You can share links through videos.
- Rather than to link a YouTube video for advertisement, create an advertisement video and upload directly on Facebook.
- Instagram Business Account: Instagram is highly poplar and useful to reach out to the target audience with the help of hashtags. Although this account is for business so after creating an account, convert into a business account. Don’t forget to connect the Instagram account with the Facebook page. Post offer service related pictures and videos. Things to work on are:
- Use Instagram Stories. It gains good customer engagement.
- Use Instagram IGTV (Instagram Television), also getting popularity.
LinkedIn Presence: LinkedIn is for professional. It helps to grow your network by making connections. LinkedIn also uses hashtags. You can easily reach out to the specific audience and offer their services.
An internet business champion Hisham Sarwar said
“you network is your net worth”.
- The ROI (Return on Investment) is very high for some specific niches.
- Quora’s Questions and Answers: Quora is a question and answers website. It has huge data traffic. Rarely, you won’t find any topic on Quora. If you are an expert or want to become an expert, join this website and participate in it. Share your business links and gain traffic.
- Pinterest: It is a visual discovery engine for discovering ideas like dress style, food recipes, interior designs etc. Usually, people won’t pay attention to Pinterest. But you want to become an expert and you can’t let to go the demanding social media account. To create an account and start sharing the content to gain the followers.
- YouTube Videos: It’s a Google-owned website. People like to watch the videos, they comment on it, share the videos, and save the video to watch later. Doing a Search Engine Optimization on a channel enhance the viewers and subscribers. You can easily analysis the audience perspective.
2. Identify the services for your target audience: First, define your scope of work, the niche you want to pursue as a career. According to that scope post your content on your websites or social media platforms. A typical list of social media marketing agency services is as follows:
- Lead Generation
- Marketing outreach
- Sales Generation
- Social media accounts management
- Copywriting services
- Email marketing through lead generation by capturing emails in a newsletter.
- Creating eye-catchy videos with a call to action. This could lead to a social media account inbox or a landing page of your website.
- Claim your local Google listing.
3. Build an online portfolio: Online portfolio is a record of your previous work. A senior can have an online portfolio but you can do. You should reach out to the small business in your local area and offer your services for a limited time. Now there are 3 key points for you:
- Create social media accounts with the name of your small business have. If those small businesses have not any website then create that too.
- Post videos/pictures on their social media accounts which you just created. Remember upload the content on daily bases.
- Take screenshots of the customer comments of their posts after the paid advertisement.
- You can use these screenshots to your client that you are the right person for hiring for their small business marketing.
4. Keep updated and train your team: As we know a freelancer can offer their services to multiple clients. But doing a lot of work alone makes you tired, irritate and unhealthy. The best thing you can do at this stage is to grow your work/business. Take assistant of those who is relevant to your work. You can set up a commission-based business relationship with other social media marketing experts. Now you have two choices
- Open your office: It is costly but if you have to wish to grow on a higher level by setting up a complete environment.
- Hire online: Hire a virtual team and paid for them. You can make a contract or hire just for a specific task.
5. Legal Setup: If you want to become a brand and want to appear more professional and authenticity, set up your social media marketing agency legally. For this, you need to sign up with FBR. If you don’t have any idea then contact to Google “lawyer in your area”.
The next strategy is to find your target audience for social media marketing. How this can be done? Discover small business in your neighbourhood, use good copywriting. The importance of copywriting we will discuss in later.
Anyone with the right frame of business mind could not ignore your offer. Now here I want to give you a tip.
Tip- Client retention is the key to get success in online business. It’s tough to find the clients every day. Try to produce productive results.
Now having old clients, focus on new clients too. You need to grab your target customer’s attention by doing paid advertisement. Here again, you need an effective copywriting.
What is copywriting?
People might be confused between copywriting and creating writing.
Copywriting is to sell the product or offer a service while creative is to tell about the product or service.
With good ad and copywriting you can excel your driven traffic. In copywriting there are a couple of things you should consider:
- A good advertisement ad doesn’t need to much text. A picture has to describe your service.
- Use websites logos complete the words rather than to small font size text or long heading.
- Use a call to action strategy on your copywriting to convince the customers.
- Use symbols on the picture rather than a line like a discount ad have always figured with percentage symbol.
- Use emoji on copywriting. The emoji should be selected according to the coming line.
- You should be straight and simple in your advertisement Ad.
- Keep the customers in mind. Talk about your customer’s desires.
- A website also has to be convincing.
Example of some good advertisement.
It’s an amazon Ad. Potential customers easily get the right meaning and driven into the website.
It is a website development Ad. It's tough to develop, hire us.
Rules for social media marketing strategies:
1. Select the platform with the highest Return on Investment (ROI). Like if your target audience comes like from Facebook.
2. Use social media management tools. It provides you with fine results
3. Use your old content effectively in a way that you can use in your new post. You can use different tools such as Buffer and Edgar which can assist you to re-purpose and repost your old social media posts.
4. Try to convert your system from manual to automatic
5. Content should be posted on all platforms at a time. It simple posting the same thing on a different platform with different time, not a good approach.
6. Be selective about in customer engagement. Answering a customer enhance the traffic but spend a lot of time is not a recommending thing.
7. Group your similar task rather switch on a different task simultaneously.
8. Use official platforms for your search. Like if you want information about advertisement use official websites. Or ask someone who is expert in that field. You can save time. In minimum time get more information is legends approach.
Conclusion:
People use social media for a long time. It’s not because they are doing digital marketing or social media marketing, just they are addicted now.
- Try to use your time effectively and take care of your health and loved ones.
- Find your niche. Work on your niche. Plan your work.
- Technology is used to empower humans so don’t set a bad example.
- Don't ask how to do "social media marketing". Search who is already doing? Become his/her virtual student.
- Have visoin.
- Don't listen to the nay-sayers.
- Don't use social media to impress people, use it to inspire people.