How One Word Can Make a Difference in Your Business

Setting a goal for your business is important for staying on track and achieving success. But what if that goal was summed up in just one word? Every year, our team chooses a word to live by and this simple practice has had a profound impact on our business. Allow me to share with you the power of choosing just one word to guide and inspire you throughout the year.

The beauty of having a word as your goal is that it's simple and easy to remember. It's not a complicated list of things you need to be doing, but a framework for everything you do. For Paperboys, our word is "excellence". It's not just about delivering the best possible client experience, but also making sure every touchpoint with our clients reflects excellence, from the first inquiry email to the final hug goodbye. This focus on excellence has helped us differentiate ourselves in the industry and attract the kind of clients who value the small details.

Choosing a word is not just about picking something that sounds good, but really digging deep and understanding why it matters to your business and your team. It's a shared vision that everyone can buy into and believe in. When we decided on "excellence", we made sure to define it in our own words and discuss why it was important to us. This level of clarity and understanding helps us stay focused, especially during the challenging times of wedding season.

Choosing one word doesn't mean that everything else in your business falls by the wayside. Rather, it acts as a filter that guides your decision making and keeps you on track. When we consider launching a new service or product, we ask ourselves if it aligns with our word of excellence. When we handle a difficult client situation, we remind ourselves to strive for excellence in our customer service. This word becomes a mantra that we can hold onto during the ups and downs.

The power of choosing one word extends beyond just your team and business. It can inspire your personal life as well. When we leave the office, we still hold onto the word of excellence. It reminds us to show up fully in our personal lives, to go the extra mile in any task we take on, and to always strive for the best version of ourselves. It's a mindset shift that has the ability to impact every area of ones life.

Choosing one word to guide your business may seem like a small thing, but it can have a big impact. It brings clarity, focus, and inspiration to your team and can help you navigate the challenges of running a business. It's not just about choosing a buzzword, but really understanding why it matters and how it aligns with your values and goals. As you reflect on your own business, I encourage you to consider choosing one word as your guiding principle. It just might be the difference-maker that helps you achieve greatness.