?? How One Simple Mistake Cost Me BIG…
Norman Farrar
Brand Vision, Growth & Profit Strategist | eCommerce Entrepreneur | Trusted Advisor | Host of Lunch with Norm & Marketing Misfits Podcasts
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??How One Simple Mistake Cost Me BIG?[True Story]?
During the peak of my hyper-growth company, I was pulling my hair out.
I was traveling all over the country, constantly bringing on new clients.
For this trip, I had to go on a nine-city trip across the U.S.
It was a three-week trip in total and I knew it was going to be rough.
I started in one state, flew to another, and then another, until I finally ended up all the way in Nashville.
At the time, I was following the Atkins diet.
I went from 220 pounds down to 185 lbs.
In Nashville, I was pretty exhausted so I thought I’d reward myself with a cheat day.
My wife and I headed over to our hotel for a drink to unwind.
The server came over and asked what we would like to order.
My wife went with a Manhattan.
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Then the waitress turned to me and said, “And for you?”
I asked if they had any Cognac.
She replied, “Certainly. What kind do you want?”
After a long day, my brain was fried, so I just said, “Surprise me.”
The drink arrived, and it was quite enjoyable.
A little while later, she asked if I wanted another, and I foolishly said yes.
I paired it with a nice cigar, and then she came back with the check.
I opened up the check to find that the bill came to $450! (I adjusted the amountfan inflation calculator.)
HOLY CRAP!
I thought it was going to be a few bucks.
And that wasn’t even including the tip!
Anyway, I think you can guess today’s lesson:
Never assume.
It’s amazing how one simple follow-up question can save you a ton of headache…and money.
This was definitely a learning moment for me.
Enjoy the rest of the newsletter.
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Canadian Small Business EXIT Readiness Succession Planning, Strategies, and Support. Strategist, Consultant, Speaker, Coach, Author
5 个月I'm laughing, because I've done this before, not Cognac, but similar, and I learned my lesson that day. Now that it is far behind me, I can laugh at my ego and ignorance with joy in the remembrance.
??QuickBooks Online ProAdvisor | I help businesses clean up their books & gain financial clarity with accurate, organized and tax-ready financials.
5 个月I appreciate the lesson from this story, "never assume." Thanks for sharing