How This One Mistake Is Costing You Tens Of Thousands Of Dollars Every Year (+ the exact script my clients are using to convert 100% of their leads)

You could be losing tens of thousands of dollars a year by letting prospects who were ready to buy slip through your fingers.

That’s right.

Someone told themselves:

“Oh cool! I could really use that [teeth cleaning/training session/massage]!”

And they would have happily handed their money over to you.

They waited.

And waited.

And waited.

And then they forgot about it.

They woke up Monday. Made breakfast. Showered and brushed their teeth.

Got in their car. Sat in traffic. Went into the office.

Went into a meeting. Made a few calls. Went to lunch.

Sat back down at their desk. Dropped their head into their hands. Sighed at the thought of the week to come.

And their phone rings.

“Hello?”

“Hi! When would you like to schedule your appointment?”

“Uhm… I actually don’t have time this week… I’ll get back to you…”

“Oh. Okay. Bye.”

That’s if they even answer… 

Hot, Warm, & Cold Leads

If this scenario sounds familiar to you, it’s probably because you let a hot lead turn cold.

And there’s nothing more frustrating than waiting for leads to come in and not being able to convert them.

Even if you’re using our Holy Grain Ad Formula.

I mean, the amount of leads your ads are getting you mean NOTHING if you can’t turn them into a sale.

It’s just flushing money down the drain… 

That’s why it’s critical to understand the different stages that every lead goes through.

The first stage, the most important of the three, is a hot lead.

A hot lead is a prospect who’s ready to buy from you right now.

They know who you are, they know what you do, and they want what you offer.

They came in through a Facebook ad or messaged you on Instagram, and they’re waiting for you to tell them when to come in.

The second and less desirable stage is the warm lead.

A warm lead is a prospect who’s ready to buy from you if the situation is right.

They opted-in a while ago and you’re not at the front of their mind anymore.

If they’re free, and your offer is at a price that they can easily justify, then they might still come in.

The final stage in a prospect’s journey is becoming a cold lead.

A cold lead is a prospect who’s not ready to buy from you anymore.

They may have been interested once, but since then something came up and they got busy, or they can’t find the budget anymore, or maybe they got a call from a competitor who they decided to go with instead.

Whatever the situation, it’s unlikely that you’ll be able to turn them into a sale.

I’m sure that with that brief explanation, you’ve figured out that hot leads have the best potential for your business.

These are the prospects who are so enthusiastic about coming in to see you that they gave you their full name, their phone number, and their best email address.

If you call them, they’re ready to go.

… Then why is it that you’ve had so many experiences where you’ve called a lead and they never came in to claim your offer?

Maybe… just maybe… you waited too long to contact them.

And I see that mistake happening to even my most experienced clients time and time again.

Let me teach you why you absolutely need to call every lead you receive right away:

A team at MIT determined that it takes less than 90 minutes for a hot lead to turn cold.

That means that you have less than an hour and a half before your chance at a sale drops from 100% to near 0%.

And a Harvard research team found that you’re 60X more likely to turn a lead into a customer if you contact them within the first hour as opposed to waiting until the next day.

And if you manage to call your lead in 2 minutes or less, you 4X that.

That’s why I always recommend that my customers have a system in place to get a call out to their leads as quickly as possible. A system like our Capture & Conversion System. But more on that in a bit… 

You cannot afford to wait to make contact.

The Fortune Is In The Follow-Up

Now that you’ve started contacting your leads within the hour, you’ve noticed how dramatic the difference is in your appointment book and your cheque book… 

But what about the people who don’t answer your call?

What’s proper etiquette for following-up?

You don’t want to be annoying and make your prospect mad…

But you know that you’re never going to get the sale if you don’t ever call…

It’s a tough place to be, so let me share my personal philosophy with you:

Call until they ask you to stop.

That’s it. It’s simple. It’s easy to remember. It’s going to get you an answer.

My personal recommendation is to call within the hour of receiving the lead, then once a day afterwards. The best times to call are before 9 and after 5. Surprise. Most people work during the day.

The exact script I tell all my clients to use for their calls is:

Hey {prospect}! It’s {me} from {my business}!

I’m just calling to see when you wanted to come in for {offer they opted in for}.

You can call me back at this number before {the time you close}, and if I don’t hear back from you, I’ll try to reach you again tomorrow. Have a great day!

Most people don’t call as often as they should because they’re afraid that the person might become annoyed with them or hate them. But you can’t turn a lead into a customer if you aren’t trying to get them on the phone.

I suggest calling immediately when you receive the lead, then once a day going forward. 

Don’t let the lead forget about you.

They already told you that they want to buy what you’re selling, but they’re busy and they put it off.

That doesn’t mean that you should decide for them whether or not they’re ready to take you up on it anymore.

If the prospect gets annoyed and they want you to stop calling, they’ll answer and ask you to stop calling.

Probably politely too. I know that I haven’t ever been told anything other than “No, thank you.” and I’ve literally made 100s of cold calls in my life.

This is easy mode.

How many follow-ups are necessary?

Good question.

In my experience…

Anywhere between 1 and 1,000.

Jokes aside, if you or the marketing team you’re working with don’t have the right system in place to deliver the leads to you immediately when they opt-in, you could be losing as much as 100% of your potential clients.

How much is each client worth to you?

Take some time and really think about it…

Here at Bonaventure, we understand marketing. We also understand sales. And we understand that no matter what business you’re in, you have to be able to market yourself and you have to be able to convert leads to sales.

That’s why we put the Capture & Conversion System in place for each of our customers to maximize the potential of every single lead we deliver to them.

A lot of marketers collect the data in a spreadsheet and deliver it at the end of the day, or worse – at the end of the week. 

Thanks to our Capture & Conversion System, our clients and their prospects each receive a text message when there’s an opt-in. A recent survey from zipwhip, a landline texting service, has revealed that 83% of Gen Z’ers would prefer to be communicated with over text, Gen Y’s come in at 82%, Gen X’s at 76% and Baby Boomers come in at a surprising 64%. 

This means that if you aren’t using Capture & Conversion to follow up with your prospective customers you’re losing as much as 82% of your potential revenue!

With Capture & Conversion:

The prospect gets a text along the lines of:

“Hey this is {you} from {your business}! I’ll be giving you a call shortly to set your appointment for {your offer}!”

And you get a text that says:

“Hey {you}! You just received a new lead! You can call {prospect name} at {prospect’s phone number}, they’re expecting you!”

These days, even your parents don’t like the idea of someone calling without announcing it first.

Schedule a consultation today so that we can set you up with Capture & Conversion and make the most of every dollar you spend on advertising.