How this one mindset shift can double your income!

In most professions, we study in college and get a degree, but in sales, we need to take ownership of our skillset. After a few years, we get to the point where we feel that we "know how to sell", but this is just the start. We naturally fall into the knowledge trap, knowing how to sell, our market, our competitors and how our product is better. So we forget that selling is a performance profession, meaning it matters most is how well we sell vs. just that we know how to sell.

This is the topic of today's Brutal Truth, and this is what you will learn:

• What is a performance mindset, and how is it different from knowledge and experience?
• Why is it critical to focus on how well you execute your selling skills?
• If you want to make more money, you need to sell more, and to sell more, you need to become better at selling.
• Why do people avoid the performance mindset?
• How to develop a performance mindset.

Check out our other shows: The Sales Leadership Show / PodCast revenue management collective and Sales Questions Brutally Honest Answers - PodCast

You can hear the interview on iTunes and Spotify or watch it on YouTube .

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