How one the of largest brands in the Caribbean utilized a Tik Tok influencer strategy to go Insanely Viral.

I was shocked to not see a case study on this yet , as just from my observation the results of the #sandalsroyalcaribbean campaign was astronomical. So decided to do one to share the insight on how influencer marketing can through create astronomical ROI.

Regardless of if you’re on Tik Tok or not you may have come across one of the short and engaging videos on the Sandals resorts in Jamaica and their other markets being shared on your timeline. Why ? Influencer Marketing.

The sandals marketing team utilized (2) key creators - Nicole Sunderland ( @eatlivetraveldrink) and Victoria Yora (@FollowMeAway) to create bite size and severely engaging tik toks surrounding the benefits , features and amenities of the resorts.

This saw one of the most popular videos getting over 21.6 millions views , over 700K shares and 36.4 K comments. This doesn’t even account for what the conversion rate for bookings was post these engagements.

The key hashtag used by creators was #sandalsresorts which now has over 87.3 Million views collectively on the platform.

Key takeaway here ? Influencer strategy allows you to show up on platforms you may not be on but still disrupt the market and yield high conversions.

Other brands and entities regionally can definitely learn from this. And look into how influencer strategies can maximize their Bottom line KPIs while also driving awareness and reach especially if their audience is not limited to this region.