How One Instagram Post Earned $68,000 Thanks to This Automated Content Conveyor Belt
Have you ever wondered how some businesses seem to effortlessly produce a steady stream of engaging social media content??
As an entrepreneur trying to build an audience and nurture relationships, this can feel like an elusive goal. Consistent high-quality content requires time and focused effort that most business owners simply don't have.
That's why I was so intrigued to connect with Garin Etcheberry recently on Steal Our Winners, an expert in streamlining content creation. Garin shared an inspiring story of one client who generated over $68,000 from a single Instagram post using his system.
So what's the secret sauce??
Garin breaks content creation down into an automated "conveyor belt" system with specialized team members at each phase. This removes the burden from the business owner so they can focus entirely on being the face of the brand - which is the one thing only they can do.
It all starts with a raw filming session where Garin helps clients get into an authentic flow of sharing their passion, ideas and personality on camera. He says not to get hung up on hooks and rigid frameworks. Garin believes "flow, not frameworks" leads to the best content.
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The footage then gets passed to a "chopper" who edits it into punchy, attention-grabbing clips by cutting fluff and reordering pieces. Next an animator adds captions, b-roll, graphics and transitions to polish and enhance each video.
A writer uses the transcript to generate headlines, descriptions and captions while cleaning up any AI transcription mistakes. These then get formatted into additional repurposed content like quote graphics and threads by a designer so the same great idea reaches more people.
A virtual assistant project manages the conveyor belt and schedules finished content to be automatically posted daily across platforms. Meanwhile, a producer like Garin focuses on tracking analytics to constantly refine the messaging and emotional hooks month after month.
The key result is an automated content machine that nurtures an audience over time through valuable ideas instead of aggressive sales pitches. And it happens without the business owner lifting a finger outside of their on-camera role.
Interested in seeing the full interview with Garin?