How Often Should Your Business Post A Blog?

How often your business should be posting blogs is not set in stone. But there are a few basic elements you’ll want to think about before you commit to how often you’ll be posting your blogs. And committing – and sticking to your commitment – is one of the most important things you can do.?

So, how often should your business post a blog? Is it once a day, once a week, once a month? Is there an ideal frequency? The good news is there is likely to be an ideal frequency for your company; you just need to work out what that is.

Blogging is a great way to improve your search-engine optimisation (SEO). (Not sure why it matters? This will help: What is SEO and Why is it Important?.)

How often do most companies post blogs?

An online search will give you different answers to how often you should post – which is not the same as how often companies do actually post. SEO?experts will often recommend posting daily or even multiple times a day. However, we need to make the distinction between blogs that are a business, and businesses that have a blog,.

If your business model is a blog, you’ll want to be posting this frequently. If, on the other hand, your business is a product or service with a blog page, it is unlikely you will be posting every day. Large organisations with huge websites and sufficient reach and range, that have the resources and enough new, interesting insights to bring might consistently publish blogs on a daily or twice-weekly basis.??

Many companies, especially smaller ones, might choose to post just one blog a month.?

In reality, a lot of businesses tend to start out with good intentions but swiftly run out of steam. A quick browse through a few company websites will often show consistent posting for a few months – often years ago – and then nothing. Or you might find sporadic bursts of blogging interspersed with long periods of, again, nothing.?

It’s easy to spot the organisations with marketing departments and content marketing strategies as their blogs will be consistently posted on a schedule. But even if your business is small, there’s no reason why you can’t blog as professionally as larger companies do.?

Why do businesses need blogs?

Once you have invested in SEO website copy, you’ll want to make sure it keeps doing what it’s designed to do. Blogs are a valuable marketing tool for most businesses. They improve your online presence and help drive organic traffic to your website. They help build engagement, trust, and a sense of community. Blogs give you a platform to show your expertise and establish you as an authority in your field. There are many compelling reasons for posting blogs – so it makes sense to start as you mean to go on.

What do you need to think about?

It’s easy for a company to say they’ll start posting blogs on a regular basis because they know it’s the right thing to do. It’s harder to actually post good-quality content on a regular basis and to continue to do so consistently. But, as with many things, if you know the whys and hows, you’ll be more likely to succeed.

1. Know why you're posting blogs

Remember you’re posting blogs for a reason, and it’s not just because everyone keeps telling you it’ll help your SEO. Have those reasons in mind when you’re feeling like it’s all a bit of a waste of time. Maybe you want to grow the organic traffic to your website. Perhaps you want to inform and educate people and be seen as an expert. The chances are there’s more than one reason you’re blogging.?

The value of blogging builds over time – so try to remember that when you’re tempted to skip it for a while.

2. Allocate your resources

• Blogs need planning, researching, writing, and marketing. It may be that you only post once a month.
• If you have staff who can be tasked with writing blogs, think about how much time you want them to dedicate to this on a monthly basis. Consider whether they have the relevant skills: it’s not just about getting words on a page or being a good writer.
• ?Outsourcing blog writing to a copywriter will enable you to make regular commitment to producing high-quality blogs. Choose the right copywriter and it should pay for itself.

3. Decide on a realistic blogging schedule your company can commit to

What is a realistic commitment for your company??Remember it is better to produce high-quality, well-researched, valuable content less often than to churn out mediocre blogs for the sake of it.?

• There’s no point in committing to posting weekly if the chances of this happening are slim to none. You’ll be quickly overwhelmed and disillusioned and ready to give up.?
• If you are producing blogs internally or outsourcing them, remember you will still need to create, agree, and implement some sort of content calendar and strategy.

4. Create a content calendar

Finding ideas and inspiration can sometimes seem like the hardest part of blogging. It’s particularly challenging coming up with a new subject every time you’re reaching your deadline and ‘need’ to publish something. Sitting down and creating a content strategy in advance, so you know what topics you want to cover and when, will go a long way to helping you stay on track. Your copywriter should be able to help you with this.

Need help with your blogging?

If you need SEO content support to achieve your goals, please get in touch. If you are worried your website content is letting your business down, it might be time for a website copy audit.

You'll find plenty more information about professional copywriting services on the RB Writing website - why not check it out?