How often to post on Social Media?

Let's find the answer together?

Today, I want to get into practical things.

You asked so many times about this topic, there's a constant buzz around it, people are giving different answers, so let's see if we can find the answer together.

For starters, ask yourself.

Can I produce high-quality content daily?

Take 5 minutes to think about it.

Can you?

Let's assume you answer with:"Yes, I can!".

Sweet bru! I'm loving it!

So what's the number?

How much content can you actually produce on a daily level?

How many photos can you produce?

How many videos can you produce?

What is the number of topics you want to address daily?

What are those topics?

Write them down!

Go ahead!

But remember one thing.

It has to be a quality content. Not just any content.

If you found out that you can create one quality content per day, that's your answer.

If you can do it on a larger scale and create more than one quality posts per day, then go ahead - post more.

If you have a team with you and you produce tons of content daily, then post tons of content.

Why not?

But remember one thing.

It has to be a quality content. Not just any content.

Think about your worst day.

A day when nothing goes the way it should.

A day when bad things happen.

How many time would you have to create and post quality content on this particular day?

Think about it. That's your answer.

That you answer when it comes to the minimum number of posts.

Then be consistent.

You need to know one things.

Your perfect post might never come.

You might never create a perfect piece of content with the perfect caption, perfect photo, perfect video..

Sorry, but that’s true.

This is hard, man!

Even if you think something’s perfect, others might think differently.

You can certainly do one thing — keep trying to get better.

’Cause if you’re trying to get better and don’t get caught in that “perfection only” mood, you’ll have as much content as you can.

And having as much content as you can will allow you to post as much as you can.

Oh, but I’ll spam people..

No, you won’t!

Algorithms won’t show each post to every single person following you.

By posting more, you’ll get a chance for your content to be seen by more people.

And maybe.. Just maybe.. One of your posts will go viral.

You can’t guess which one it will be.

You can just do your best to create the best content and the best post as possible.

Create the perfect atmosphere and the perfect environment.

This is the best you can do.

Don’t chase perfection.

I create at least one piece of content daily.

I use my phone or my laptop for it.

I share my experience.

I share what I know.

I’m trying to help.

I’m trying to give value.

And that’s all.

I’m intentionally trying to be imperfect in this world where everybody’s trying to be perfect.

There’s one more thing you need to know and realize.

It’s not the number of posts that matter.

It’s not the perfection of your content and your posts that matter.

It’s your action around those posts, around that content that matter.

The way you’re sharing your posts is important.

The place where you’re sharing is important.

With whom are you sharing your posts is important.

What are you doing to promote those posts is important.

Ok, I think you get it now.

Do you?

Let’s sum it up.

1. Create as many quality posts as possible
2. Don’t chase perfection.
3. Do your research.
4. Create a strategy for promoting your posts.
5. Be consistent.

If you need to talk with someone about your Social Media strategy or any other segment of your marketing strategy, don’t hesitate.

Message me HERE.

p.s. this was originally published on Medium