How to offer Value Beyond the initial Sales Win.

As a salesperson, I believe your ultimate goal is to create a relationship with your customers that lasts long after the sale is made and the key to achieving this is by offering value beyond the sale.

When customers feel that you genuinely care about their success, they are more likely to keep coming back to you. Here are some practical tips on how to offer value beyond the sale and keep your customers coming back.

1. Provide Ongoing Support and Resources

One of the most effective ways to offer value beyond the sale is by providing ongoing support and resources to your customers. This could include training, coaching, or ongoing customer service. By providing these resources, you are helping your customers succeed, which ultimately benefits your business as well. It also shows your customers that you care about their success, which helps build trust and loyalty.

For example, if you sell software, you can offer ongoing training to your customers to help them get the most out of your product. You can also provide technical support to help them troubleshoot any issues they may encounter. By providing ongoing support, you can help your customers achieve their goals and build a strong relationship with them.

2. Stay in Touch

Another effective way to offer value beyond the sale is by staying in touch with your customers on a regular basis. This can help you stay top-of-mind and build a stronger, more personal relationship with your customers. You can reach out to check in on their progress, offer support and resources as needed, or simply send them updates on new products or services that may be of interest to them.

For example, you can send a monthly newsletter to your customers with updates on your company, industry news, and helpful tips or resources. You can also reach out to individual customers via email or phone to see how they are doing and offer any assistance they may need. By staying in touch, you can build a stronger emotional connection with your customers and keep them engaged with your brand.

3. Show Appreciation

Showing appreciation for your customers is another effective way to offer value beyond the sale. This can be as simple as sending a thank-you note or small gift after a successful sale, or recognizing their achievements on social media. By showing appreciation, you are demonstrating that you value their business and care about their success.

For example, you can send a handwritten thank-you note to customers after a successful sale, or send them a small gift such as a branded t-shirt or coffee mug. You can also recognize their achievements on social media by congratulating them on a promotion or highlighting their success in your industry. By showing appreciation, you can build a stronger emotional connection with your customers and keep them engaged with your brand.

4. Offer Exclusive Benefits

Offering exclusive benefits to your customers is another effective way to offer value beyond the sale. This could include discounts, early access to new products or services, or exclusive content or resources. By offering these benefits, you are demonstrating that you value your customers and are committed to their success.

For example, you can offer a loyalty program that rewards customers with discounts or exclusive access to new products or services. You can also offer exclusive content or resources, such as a monthly webinar or ebook, that is only available to your customers. By offering exclusive benefits, you can build a stronger emotional connection with your customers and keep them engaged with your brand.

5. Ask for Feedback

Asking for feedback is another effective way to offer value beyond the sale. By soliciting feedback from your customers, you are demonstrating that you care about their opinions and are committed to improving your products or services. It also provides you with valuable insights that can help you make informed decisions about your business.

One point worth making her, however, is to make sure to follow up on the feedback you receive and take action on it where appropriate.

By showing that you value your customer's opinions and are committed to making improvements based on their feedback, you can build a stronger relationship with them and keep them coming back.

In conclusion, offering value beyond the sale is essential for building long-term relationships with your customers. By providing ongoing support and resources, staying in touch, showing appreciation, offering exclusive benefits, and asking for feedback, you can demonstrate that you care about your customers' success and build a strong emotional connection with them.

These strategies can help you create customers for life, who not only continue to do business with you but also become advocates for your brand, helping you attract new customers and grow your business. Remember, the key to offering value beyond the sale is to make it all about the customer and their needs, rather than just your own bottom line. By putting your customers first, you can build a loyal following that will sustain your business for years to come.