How OEMs Can Redefine Their Journey In This Digital Age?

Customers don’t need to be wowed. They’re super busy. They just desire a streamlined experience, at any given moment with quick and seamless resolution. Needless to say, they are looking for an easy, personalized, connected, and consistent experience.

OEMs can’t underestimate or ignore the customers in their journey. If done right, it will help them in making their market value strong and will tighten the bond with customers. Also, it will help them in retaining customers.

Without understanding the customer needs and demands and without interacting with them, an OEM can’t influence them. Today customer are digital and they have everything on their fingertips, if you fail to meet their evolving needs, you will lose them. All thanks to social media channels, through which the brand can engage with customers. This is why OEMs need to be digital and get benefitted.

Digital age customers expect personalized experience and high-value communication when they interact. Today customers are very tech savvy, agile and independent in terms of making their purchasing decisions and their behavior is hard to predict. In this context, OEMs traditional approach to find their targeted market or customer is not enough. An OEM consumer’s real, personal journey of self-improvement is constant throughout that individual’s life.

OEMs need to understand that customer experience can only be improved through their product and the service they provide to the customer. This is fundamental component of marketing. OEM who fails to provide perfect service experiences to their end-customers can’t strengthen their bond with them.

However, customer journey with the brand is broken due to various reasons. The customer journey with OEMs is not perfect due to disconnected communication network that is blocking OEMs way to deliver personalized user experience.

In today’s data-driven world, OEMs need to be less linear, focused and personalized.

Delivering a seamless experience at every phase of product lifecycle can bolster a brand’s relationship with customers and it requires an ample amount of data and thorough understanding of customer needs and demands.

However, collecting customer data in a manual way is not possible. Taking this account, offline methods are not enough to drive this approach. In reality to drive customer journey in a real way, OEMs need to come up something digital and effective approach that can counter all the needs of OEMs.

Challenges that OEMs face with the customer journey:

• Extremely difficult to harness the information from market.
• Absence of robust platform to manage the enormous amount of data.
• No perfect communication channel between OEMs and dealers.
• OEMs are struggling to find perfect solution that can drive ROI.

To solve these challenges, Intellinet has come up with powerful software to integrate all disparate data.

Why OEMs should Choose Intellinet?

Intellinet is one of the market leaders in developing software for equipment manufacturers. The company delivers relevant and customized software according to need of OEMs, across the globe. It helps OEMs to deliver the right services at the right time to the end-customers. It provides OEMs with- online spare parts catalogue, warranty management solution, field technical report solution and service information system. Feel free to connect if you are interested or you have any query about the same.