How to obtain Google's guarantee and gain consumer confidence?

There are many different ways to increase consumer trust in your brand. Higher trust leads to higher sales and revenue, so it's important to make your brand look as trustworthy as possible. Google Guaranteed is a new program from Google that gives you one more tool to optimize your business.

While there are many ways to optimize an online store, including trends that will encourage more people to find and visit your website more regularly, the Google Guaranteed program ensures that you keep the customer's attention after they discover your business.

If you're wondering how to get Google Guaranteed, the process is actually easier than you might imagine!:

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By taking full advantage of this program, you can greatly increase customer confidence and take your brand to a new level.

What does it mean to be guaranteed by Google?

Simply put, getting Google Guaranteed means that your business has gone through a vetting process that certifies it with a special profile. This profile can be found in the Google My Business dashboard.

Being accepted into the program provides you with a Google Guarantee badge that will also appear in online listings.

This process costs a monthly fee of $50 and will provide you with ongoing benefits for as long as you choose to have your business registered.

Google Guaranteed also has an additional component for use by professionals in specific sectors: Google Screened. The differences between the two statuses are:

Google Search

Google Screened is a much more intensive process than simply obtaining Google Guaranteed, as it only affects specific industries, such as law firms, financial advisors, real estate agents and real estate agencies. It involves a thorough screening process: the firm's license status, insurance and business reviews are taken into account to determine its veracity and authenticity.

In addition, the owner of the company will also undergo a background check (which will even include other members of the company) to truly determine the trustworthiness of the company in question. In short, using a company that has passed Google Screened ensures maximum security and trust for the consumer.

Google Warranty

The Google Guarantee is a much broader verification that covers more areas than purely financial or legal. The Google Guarantee can help your brand gain more trust from consumers than it normally would, and also allows customers to receive a money-back option if they feel that the service provided with your company has been unsatisfactory.

This refund option varies by country, but is usually around US$2,000:

Country Price

United States $2,000

Canada CAD 2,000

United Kingdom 1,500 POUNDS STERLING

Ireland 1,500 EUROS

Spain 1,500 EUROS

France 1,500 EUROS

Italy 1,500 EUROS

Germany 1,500 EUROS

Austria 1,500 EUROS

Belgium 1,500 EUROS

Switzerland CHF ?2,000

With the combination of a badge, guaranteed customer satisfaction and additional sales through brand trust, the Google Guaranteed program is a boon for any e-commerce professional.

5 advantages of Google Guaranteed for brands

So you've answered the question of how to become Google Guaranteed, but what exactly are the benefits of receiving the badge and enrolling in the monthly program? What exactly is meant by brand awareness and trustworthiness?

Here's how, specifically, Google Guaranteed can work for you:

1. Gaining consumer confidence

By positively influencing customer confidence in your brand and making sure you can help them with what they need, customers will not only be more likely to shop with you and complete a transaction, but they will tell more people to come to your business.

This is one of the most important aspects of the business, so building trust with your customer base is crucial for long-term success.

2. Your ad stands out

Comparing your business to others is always a concern for any owner-operator on the Internet. You must continually distance yourself from your competition while offering something unique and valuable.

With a Google Guaranteed badge, you can do it! Making sure you stay one step ahead of the competition is a sure way to get more business in the long run.

3. Help your reputation

Reputation is one of the most important aspects of business management, and making sure your customers come back to you is of enormous importance. Having a solid reputation that others can count on will help your business thrive.

4. Sign that Google trusts you

Although getting a Google Assured seal does not immediately guarantee you special advantages such as better SEO rankings, getting a Google Assured verification will let Google fully know that your business is legitimate.

Legitimacy influences things like SEO and Google's response time, so if Google trusts you, you'll have fewer headaches in the future.

5. Qualified potential customers

Capturing potential customers is much easier if they know they can trust you. Broadening your reach by allowing Google to research your business ensures that the pool of customers you draw from is as wide as possible.

Never neglect customers when small changes can have huge repercussions!

How to get Google Guaranteed?

Although thorough, Google's selection and verification process is not something you should be concerned about. However, in order for your business to enroll in Local Services Ads, all businesses must pass this process, and it's the only way to get into the Google Guaranteed program.

Depending on your location, certain categories of businesses will also require a background check, which means that both the business owner and the list of employees will have to submit their information to be checked. This background check is not at the company's expense.

As for the companies that can become Google Guaranteed through this process, it depends largely on the country in which the company resides.

How do I use Google Guaranteed Ads?

Google Guaranteed Ads is a powerful tool to use for your business because it allows you to receive leads directly from potential customers. This is done through the Local Services ad and allows you to receive phone calls, messages, etc. that you can use to manage your leads.

These ads are divided into three different varieties:

Leaked Google ads

Filtered listings allow professional services firms, such as lawyers and real estate agents, to build a verified and trusted online reputation. These firms undergo extensive licensing checks and are identified by a green check mark next to their name.

Guaranteed Google Ads

Guaranteed Ads allow home service providers to build their own trusted reputation on the Internet. While not as comprehensive as the Screened process, it is still an effective way to communicate to your audience that your company is trustworthy. It is identified by a green circular badge with a white check mark inside.

Pre-label announcements

After passing the preliminary checks, users can immediately start getting leads from Local Service Announcements. This allows applicants to receive benefits while undergoing the screening process, so they can spend the maximum amount of time within the Ads program.

Reliability drives sales

So getting the most out of your Google Advertising campaign is a great advantage for any business that wants to strengthen its online performance. Google Guaranteed is an effective and efficient way to get more eyeballs for your business and is one of the many aspects of successfully optimizing your business.

The SEO process is often time-consuming, not only because of the demands of keeping up with search engine algorithms, but also because of the maintenance that needs to be done on a daily basis. With tools like Google Guaranteed, you can use the time you spend on advertising to better manage your website in other ways, while having ample opportunity to get more customers.

In short, if you intend to do any business with the help of Google in the future, you're going to want to become Google Guaranteed! Doing so will boost your online sales and your business as a whole.

Miguel ángel Povedano