How t o Build a Balanced Sales and Marketing Approach?

Want to become a master of marketing?

Wonder how to use your skills to attract more prospects?

Maybe you are looking for a way to build a balanced sales and marketing approach.

Well, follow this simple yet powerful method to segment your prospects and build a balanced sales and marketing approach.?

There are three segments of prospective customers:??

Type 1: I Need it and Can't-Wait: Irrespective of the Product you sell or service you offer, there will be people who need to buy your product/service to come out of a situation or avoid going through a painful process. Example: Mobile phone is Broken / Vehicle Battery is Dead, and now it needs to happen.?

Type 2: I Want it and Can Wait + Can Research: Most people are worried because of this segment. These potential customers will surely convert. But it is going to be a matter of time. We never know when this will turn into a Sale. They are prospects who have a requirement but can put the purchase decision on hold or even evaluate other alternatives & thus can take more time to buy. Example: Thinking of Changing the Car and Mobile performance is Slow (These customers do not need to buy immediately but will wait, think, process information, and decide on things. They will inquire but will buy slow)?

Type 3: I Love it and Can Pay: This would be a highly untapped market if we do not strategize and position ourselves well. These are going to be the top 20% of the market who are strong buyers. They have enough resources and want to grab the chances to purchase their favorite products or services in times like these because bank interests may give them low returns or- great products could even be -bought at a low offer price. Example: Someone having more money and wants to Buy BMW as the offer seems very good. Someone having more money & finds Real Estate investment better than Fixed Deposits. Someone has a Matured Chit Funds amount and wants to spend it on home furnishing.?

Wishes for Skyrocketing Growth.

Did I miss something?

What would you add to this list?

Let me know what you think.?

Gopal Krishnan?

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