How The North Face Won On TikTok This Week: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
THIS WEEK'S NEWS
TikTok introduces the 'Artist Account' to boost discoverability on TikTok.??Now accessible to all artists who have released music, this Artist Account acts as a storefront of features and promotional tools allowing fans to learn more about the music, creative processes and stay update to date on latest releases.
TikTok announces 'Effect House' AR showcase event, the first virtual event for TikTok effects.?Taking place on December 12th, this will feature multiple sessions delving into the platform's advancing AR development tools.
TikTok has launched a?new series of Creative Cards, to provide users with content inspiration.?TikTok's Creative Card deck offers a digital resource for generating content ideas. It includes specific prompts based on community growth, "edutainment," trends, creator tools, and storytelling tips to inspire your content creation journey.
TikTok announces its commitment to sustainability at COP28. Aligning with the COP28 UN Climate Change Conference, TikTok are launching their 2023 #ClimateAction campaign. They?are inviting the community to join the conversations and learn the multiple ways to take?climate action.?
NONSENSICAL'S TOP TIP
???Interactive Add Ons =?Conversions???
?? The addition of TikTok's interactive add on feature is a smart strategy?to incentivise action on TikTok ads.
?? There are various different types of add ons that you can embed in your video whilst?running ads that all contribute?to converting more sales.
?? Interactive add ons?are?a perfect opportunity to give your audience a reason to hit the checkout?right there and then - so try them in your next ad?today!
领英推荐
TIKTOK TRENDS
We’re.. [insert niche here] -?One or two people talking about the funny and relatable things about their situation. As shown in the example, this a great opportunity to show?relatability?and a funny side to your brand. Pick a niche topic you know your audience will relate to, this is a great way to help create a sense of community.?
99 problems, one solution - This trend involves a really?simple, yet effective?2 slide carousel as shown in the example. This is a great one to jump on as it can relate to almost anything within your brand and unhinged photos do really well for this. Think?about incorporating?your product as the solution to all the problems in a comedic way.?
TIKTOK BRAND OF THE WEEK
The North Face is?currently making headlines for its social listening responsiveness.?When a customer complained about their non-waterproof rain jacket that went viral on TikTok in the past week, they did not mess about and delivered a new one straight to her..via helicopter..in New Zealand (crazy!)
This shows consumers that they understand the TikTok landscape,?are listening to all customers, not just high-profile influencers and are willing to do whatever it takes to solve their customer's issues.?
Users are expecting brands to not only respond to comments but elevate these conversations further with a content response, and The North Face did exactly that!