How Nonprofits Can Utilize Video Marketing NOW
Now a days, video marketing is used to bring an organization’s impact to life, increase its awareness and communicate with internal and external stakeholders. However, many don't opt to choose video as it seems like a daunting task that requires a high amount of budget and planning.
Lately with everyone in quarantine, video marketing has been craved by the outside world as people want to feel more connected while staying socially distant. In fact, video marketing has become a core strategy in planning fundraising events, showcasing impact, and much more. And although it may seem daunting, not all your videos need high productions; short and sweet iPhone videos can showcase behind-the-scenes moments or a quick how-to. Through video, your organization can humanize itself and give your stakeholders insight into who they’re engaging with.
So where do you start?
- Define the goal of your video: What is the expected outcome of the video? Many times video is just used to create awareness, but...
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